24/7 Space News
INTERNET SPACE
Netflix profits surge off ads, higher subscription prices
Netflix profits surge off ads, higher subscription prices
by AFP Staff Writers
San Francisco, United States (AFP) July 17, 2025

Netflix reported stronger than expected second-quarter results Thursday, with profit jumping 45 percent year-over-year as the streaming giant benefited from subscription price increases and a growing advertising business.

Revenue climbed 16 percent to $11.1 billion in the quarter ended June 30, beating analyst estimates and the company's own guidance, while net profit surged to $3.1 billion.

The company raised its full-year revenue forecast, noting that it expects revenue to be between $44.8 billion and $45.2 billion in 2025, up from a range of $43.5 billion to $44.5 billion.

Netflix highlighted strong performance from its content offers in the quarter, with major hits including the third season of "Squid Game," which drew 122 million views.

It "has already become our sixth biggest season of any series in our history, with just a few weeks of viewing so far," the company said in a statement.

Other standout titles included the third season of "Ginny & Georgia" with 53 million views and "Sirens" with 56 million views.

There was also the animated film "KPop Demon Hunters" with 80 million views, which became "one of our biggest animated films ever" and generated a soundtrack that topped music charts globally.

"Korean content continues to be popular with our audience," the company said, pointing to the continued success of international programming that has become a hallmark of Netflix's global strategy.

Netflix expressed optimism about the second half of 2025, highlighting an upcoming slate that includes the highly anticipated second season of "Wednesday," the final season of "Stranger Things" and new films from major directors including Kathryn Bigelow and Guillermo del Toro.

The company has also announced plans to expand live programming with marquee boxing matches and NFL games, as it continues to diversify its content offerings beyond traditional on-demand entertainment.

Netflix shares have surged more than 40 percent year-to-date as investors have responded positively to the company's shift toward profitability, which saw it crack down on password sharing and turn to ads for more revenue.

The company counted over 300 million subscribers last December, at the end of a particularly successful holiday season, when it gained almost 19 million new subscriptions.

But the company no longer discloses these figures, in order to focus on audience "engagement" metrics (time spent watching content).

In the quarter, Netflix continued to build out its advertising capabilities, saying that it expects to roughly double ads revenue in 2025, though it did not provide specific figures.

The service is forecasting $9 billion in revenues from its ad-based subscriptions by 2030.

"With another robust earnings showing in Q2, Netflix continues a winning streak going back several quarters and cements its place as the leader among streaming services," said Emarketer analyst Paul Verna.

arp/aks

NETFLIX

Related Links
Satellite-based Internet technologies

Subscribe Free To Our Daily Newsletters
Tweet

RELATED CONTENT
The following news reports may link to other Space Media Network websites.
INTERNET SPACE
TikTok Germany moderators raise alarm over layoff plans
Berlin (AFP) July 17, 2025
Content moderators at the German branch of social media giant TikTok sounded the alarm Thursday about what they say is a plan to replace them with artificial intelligence, potentially putting platform users at risk. Around 50 people gathered for a protest near the offices of TikTok Germany, among them some of the 150-strong "trust and safety" department in Berlin, who say management are threatening to fire them en masse. Holding a banner reading "we trained your machines, pay us what we deserve" ... read more

INTERNET SPACE
Jensen Huang, AI visionary in a leather jacket

Club Med taps ex-Carrefour executive as new CEO

New twist in EU-China patents standoff at WTO

ISS update: Crew-11 enters quarantine three weeks before launch

INTERNET SPACE
Lunar soil shows promise for in-situ oxygen and fuel production

SpaceX scrubs launch of 2 SES mPOWER satellites

Electrolyzer experiment from SwRI and UTSA to fly in low gravity test mission

Rocket Lab partners with Bollinger Shipyards to transform Neutron sea recovery platform

INTERNET SPACE
ExoMars completes successful Earth test of record breaking parachutes

Ancient river systems reveal Mars was wetter than we thought

Chinese researchers craft high fidelity Mars soil simulant to support future missions

Largest piece of Mars on Earth sells for $5.3M in Sotheby's auction

INTERNET SPACE
Six Chinese universities to launch new low altitude space major this fall

International deep space alliance launched in Hefei China

China launches international association to boost global access to deep space research

Chinese Long March Rockets Make International Debut at Paris Air Show

INTERNET SPACE
Eutelsat strikes global satellite internet deal with UK govt

Globalstar selects SpaceX to launch final replacement satellites

UK invests $191 mn in European satellite firm Eutelsat

AST SpaceMobile adds 100 million in non dilutive funding to support manufacturing expansion

INTERNET SPACE
Amazon shuts down Shanghai AI lab: source

New copper alloy delivers shape memory performance at extreme cold

Microsoft halts China-based tech support for Pentagon systems

UK opens competitive bid for GBP 75 million orbital cleanup mission

INTERNET SPACE
NASA Research Shows Path Toward Protocells on Titan

Astronomers observe birth of a solar system for first time

James Webb reveals sub-Saturn mass exoplanet in young star system

How airports like Heathrow and Gatwick could help aliens spot Earth

INTERNET SPACE
Fossil object 2023 KQ14 challenges Planet Nine theory with unique distant orbit

UH Researchers Help Solve Uranus Heat Mystery

Unexpected Dust Patterns Found on Uranus Moons Confound Scientists

SwRI study shows Europa's icy surface constantly reshaping

Subscribe Free To Our Daily Newsletters




The content herein, unless otherwise known to be public domain, are Copyright 1995-2024 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. General Data Protection Regulation (GDPR) Statement Our advertisers use various cookies and the like to deliver the best ad banner available at one time. All network advertising suppliers have GDPR policies (Legitimate Interest) that conform with EU regulations for data collection. By using our websites you consent to cookie based advertising. If you do not agree with this then you must stop using the websites from May 25, 2018. Privacy Statement. Additional information can be found here at About Us.