Esther Crawford, whose picture sleeping in a Twitter office late last year made her a viral sensation, shared her thoughts on Wednesday in a lengthy post at X.
"I disagree with many of his decisions and am surprised by his willingness to burn so much down, but with enough money and time, something new and innovative may emerge," Crawford said in the post.
Crawford joined Twitter when it bought her startup in 2020, before Musk bought the social media platform for $44 billion.
"In person Elon is oddly charming and he's genuinely funny," Crawford said.
"The challenge is his personality and demeanor can turn on a dime going from excited to angry."
Twitter employees feared being called into meetings with him or having to deliver negative news, according to Crawford.
"At times it felt like the inner circle was too zealous and fanatical in their unwavering support of everything he said," Crawford wrote.
"Product and business decisions were nearly always the result of him following his gut instinct, and he didn't seem compelled to seek out or rely on a lot of data or expertise to inform it."
Musk seemed to trust random feedback and Twitter polls more than employees working to solve problems at the company, according to Crawford.
"His boldness, passion and storytelling is inspiring, but his lack of process and empathy is painful."
Musk has proven success tackling engineering problems, but a social networking platform requires emotional intelligence, Crawford said.
She did not spare the previous management, calling it "bloated" and "soft and entitled" where "teams could spend months building a feature and then some last-minute kerfuffle meant it'd get killed for being too risky."
Musk killed off the Twitter logo this week, replacing the world-recognized blue bird with a white X.
After buying Twitter, Musk had said that he wanted to create a super-app inspired by China's WeChat, which would function as a social media platform and offer messaging and payments.
Since Musk bought Twitter last October, the platform's advertising business has collapsed as marketers soured on Musk's management style and mass firings at the company that gutted content moderation.
In response, the billionaire has moved toward building a subscriber base and pay model in a search for new revenue.
Many users and advertisers alike have responded adversely to the social media site's new charges for previously free services, its changes to content moderation, and the return of previously banned right-wing accounts.
Rocket Science News at Space-Travel.Com
|Subscribe Free To Our Daily Newsletters
Geophysics student employs 800-year-old method for Lunar GPS system
In new space race, scientists propose geoarchaeology can aid in preserving space heritage
On space, poll shows most Americans support NASA's role, U.S. presence
NASA's Bill Nelson to discuss bilateral cooperation in South America
Former Twitter exec says a mercurial Musk rules by 'gut'
What You Need to Know about NASA's SpaceX Crew-7 Mission
Gilmour Space Technologies to accelerate design and manufacturing with Siemens Xcelerator
Kuaizhou 1A launches satellites into orbit
Unveiling Mars' Past: Olympus Mons as a Gigantic Volcanic Isle
Sleeping the Sol Away: Sol 3894
Perseverance sees Mars in a new light
Senate expresses 'significant concerns' over NASA's Mars sample-retrieval plan
China's Space Station Opens Doors to Global Scientific Community
China's Lunar Mission targets manned landing by 2030
Shenzhou XVI crew set to conduct their first EVA
Timeline unveiled for China's advanced manned spacecraft's inaugural flight
New Heights for Satellite Communication: Iridium Launches Certus for Aviation
Successful entry into service of the multi-mission EUTELSAT 10B satellite
From AI to Nuclear: UK launches Strategic Plan for Future Space Exploration
Amazon invests $120 million in internet satellite facility
Imaging shows how solar-powered microbes turn CO2 into bioplastic
For decades, artist Eduardo Kac has been laser-focused on sending hologram project into space
Goddard, Wallops Engineers Test Printed Electronics in Space
Optimum Technologies unveils innovative spacecraft facility in Northern Virginia
Violent Atmosphere Gives Rare Look at Early Planetary Life
NASA lab hopes to find life's building blocks in asteroid sample
New study reveals Roman Telescope could find 400 Earth-mass rogue planets
Does this exoplanet have a sibling sharing the same orbit
SwRI team identifies giant swirling waves at the edge of Jupiter's magnetosphere
First ultraviolet data collected by ESA's JUICE mission
Unveiling Jupiter's upper atmosphere
ASU study: Jupiter's moon Europa may have had a slow evolution
|Subscribe Free To Our Daily Newsletters