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Apple, Samsung in epic patent clash in top US court
By S�bastien BLANC
Washington (AFP) Oct 11, 2016


Personal computer sales continue to slide
San Francisco (AFP) Oct 11, 2016 - Industry reports released on Tuesday showed that shipments of personal computers slid anew in the recently ended quarter as lifestyles continued to shift to smartphones and tablets.

Worldwide PC shipments in the third quarter of this year totaled 68.9 million units in a 5.7 percent decline from the same period a year earlier, according to preliminary estimates by Gartner.

International Data Corporation put the figure even lower in a Worldwide Quarterly PC Tracker report that said just shy of 68 million units shipped in a year-over-year drop of 3.9 percent.

It was the eighth quarter in a row that PC shipments have dropped, marking the longest duration of decline in the history of the industry, according to Gartner.

"There are two fundamental issues that have impacted PC market results: the extension of the lifetime of the PC caused by the excess of consumer devices, and weak PC consumer demand in emerging markets," said Gartner principal analyst Mikako Kitagawa.

Kitagawa cited a Gartner personal technology survey indicating that most consumers own and use at least three different types of computing devices, with PCs low on the priority list.

Challenges faced by PC makers include weak back-to-school demand and ongoing cool interest by consumers in general, especially those in emerging markets, according to Gartner.

"In emerging markets, PC penetration is low, but consumers are not keen to own PCs," Kitagawa said.

"Consumers in emerging markets primarily use smartphones or phablets for their computing needs, and they don't find the need to use a PC as much as consumers in mature markets."

Chinese titan Lenovo clung to its spot as top PC maker with about 21 percent of the market, but US-based Hewlett-Packard pulled almost even, according to both industry trackers.

Lenovo lost ground during the quarter, while second-place HP and third-place Dell both gained.

Slow growth in China, a huge market for Lenovo, made it tough for the company to defend a lead it established in 2013, IDC reported.

The quarter was the sixth consecutive year-on-year decline in PC shipments for Lenovo, which continued to outpace the market and made strong gains in key markets like the United States, according to IDC.

IDC said that the quarterly results were actually better than it had expected and that PC vendors were actually rebuilding inventories after cutting them for a year of more.

"We are very pleased to see some improvement in the market," said IDC Worldwide PC Trackers and Forecasting vice president Loren Loverde.

"Industry efforts to update products to leverage new processors and operating systems, to deliver a better computing experience encompassing more mobile, secure and faster systems, and to accelerate PC replacements have been critical."

The epic patent clash between Apple and Samsung went before the Supreme Court Tuesday, as the smartphone giants debated the value of design in a case that could set an important legal precedent.

The highest US court began hearing arguments over damages the South Korean smartphone giant owes Apple for copying key design features of the iPhone.

The case, coming with Samsung facing a fresh but unrelated crisis as it halted production of a flagship handset for safety reasons. revolves around a $400 million award Samsung was ordered to pay.

But more critical to industry observers is whether the justices uphold a legal standard which requires the forfeiture of all profits for violating a patent on a single component or feature.

"A smartphone is smart because it contains hundreds of thousands of the technologies that make it work," Samsung attorney Kathleen Sullivan argued before the eight justices.

"A single design patent on the portion of the appearance of a phone should not entitle the design-patent holder to all the profit on the entire phone."

Apple lawyer Seth Waxman fired back that Samsung made a conscious decision to revive its fortunes by copying the iPhone.

"A design is not a component, a design is applied to a thing," Waxman said.

Waxman contended that Samsung's own documents showed that the South Korean giant acted to deal with "a crisis of design."

"And the crisis of design was reflected, the documents show, in the telephone company saying, you have to create something like the iPhone, and a directive came out to create something like the iPhone so we can stop ... losing sales," he argued.

- Beetle example -

The court debate moved from smartphones to automobiles, and the importance of design to the Volkswagen Beetle, for example.

Justice Sonia Sotomayor commented: "It may be that the (Beetle) body accounts for only 10 percent of the cost of the car, but 90 percent of the profits are attributable to the shape of the car."

The case is among several in courts around the world between the two smartphone giants, but this case is likely to set an important precedent on design patents.

Observers are watching to see how the court -- which has not taken up a design patent case in more than a century -- tips the balance between technological innovation and protecting intellectual property. A ruling is expected in several months.

The US Court of Appeals for the Federal Circuit upheld a $400 million verdict -- part of a nearly billion-dollar award in Apple's favor later reduced to $548 million -- that found Samsung had copied the iPhone, including its distinctive front screen and graphical touchscreen interface.

The award -- in accordance with a statute first adopted in 1887 and later affirmed by Congress in 1952 -- requires patent violators to hand over their total profits even if the violation covers only one element of a product.

Matt Levy of the Computer & Communications Industry Association said the debate suggested the justices were open to lowering the jury award.

"The damages statute for design patents was written to protect products like rugs, where the design was essentially the entire thing being sold," Levy said in a blog post.

"Congress certainly didn't intend to treat complex products as if only the outer appearance is what matters.... Based on what I heard, I think it's very likely that the (justices) will modify the lower court's decision."

- Silicon Valley v. designers -

Samsung has won the backing of major Silicon Valley and other IT sector giants, including Google, Facebook, Dell and Hewlett-Packard, as well as a group of law professors.

Apple, for its part, got backing from big names in fashion and manufacturing, such as Calvin Klein and Adidas, and the American Intellectual Property Law Association, whose members -- largely lawyers -- represent owners and users of intellectual property.

An amicus brief filed on behalf of design professionals, researchers and academics said they have no financial interest in the case but argue on the basis of "fundamental principles of visual design."

They cite precedents like the Coca-Cola bottle, which is an integral part of the value of the product, according to the brief

Tuesday's hearing was held before a short-handed panel of eight justices, with a ninth still missing since Antonin Scalia's death in February.

The hearing takes place at a difficult time for Samsung, as it is struggling to contain a snowballing safety crisis that threatens to derail the powerhouse global brand.

It told customers worldwide on Monday to stop using Galaxy Note 7 smartphones, calling a halt to global sales and exchanges following complaints that its lithium-ion battery explodes while charging.

seb-rl/jm

SAMSUNG ELECTRONICS

APPLE INC.


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