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Online firms fail on privacy, data protection: survey
by Staff Writers
Washington (AFP) Nov 3, 2015


Twitter trades stars for hearts, favorites for likes
Washington (AFP) Nov 3, 2015 - Like it or not, Twitter on Tuesday retired its star button that users click to "favorite" a post and replaced it with a heart.

The messaging platform said the new system of "likes," which is also used by Facebook, offers a better way for users to express their views. But it quickly sparked an outcry from some users.

"Hearts? Really Twitter? Why not lollipops, or sugardrop fairies made of rainbow smiles, sparkles, and a generous dollop of dreams?" one user wrote.

"There are too many love hearts on Twitter now, I feel like I'm reading text messages between a 12 year old couple," another tweeted.

Twitter said the move was designed to be easier to understand for users around the world.

"We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers," product manager Akarshan Kumar said in a blog post.

"You might like a lot of things, but not everything can be your favorite."

Kumar said the heart "is a universal symbol that resonates across languages, cultures and time zones."

"The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it," he added.

The heart symbol had already been used on Twitter's Periscope livestream app, and it now will appear on Twitter and Vine, the app for short videos.

The idea has been around for months, and key Twitter investor Chris Sacca suggested such a change in a June blog post, saying favorite was "too strong a word."

"Favorite is a superlative. It implies a ranking. In the early days of Twitter many of us interpreted the word literally and only keep a few tweets in our favorites that were truly, well, our favorites," he wrote.

"Today, many of my friends and I use the star as a 'like' button equivalent... However, the majority of users are baffled by favorites and they don't end up using the star much, if at all."

- 'Horrible things' -

A Twitter "poll" -- another new feature to boost user interest -- found 88 percent preferred "favorites" and only 12 percent "likes," with some 28,000 users voting.

Some critics said the change puts people in an awkward position of liking tweets related to tragic news events.

"For journalists that means it'll look like we 'love' horrible things," tweeted Bel Trew, a Middle East reporter for The Times of London

Similar complaints have been voiced about Facebook's "like" button and the social network has been studying other options.

But Facebook has said there will be no "dislike" button. Facebook chief executive Mark Zuckerberg has said users wanted "the ability to express empathy" because "not every moment is a good moment."

Twitter has been struggling to boost its user base in the face of sluggish growth compared with that of other social networks. It recently brought co-founder Jack Dorsey back as its chief executive on a permanent basis.

In its latest quarterly update, Twitter reported 320 million monthly active users -- only modestly up from 316 million in the past quarter and 11 percent higher than a year ago.

The world's biggest Internet and telecom companies are falling short in protecting privacy and online freedom of expression, a study released Tuesday showed.

The Ranking Digital Rights project's first corporate accountability index based on more than two years of research gave a poor rating to most of the major online firms.

The study rated eight major Internet firms and eight large telecom providers on their commitment to privacy and freedom of expression, transparency and protection of user data.

"When we put the rankings in perspective, it's clear there are no winners," said Rebecca MacKinnon, director of the project which is housed at the New America Foundation, a Washington think tank.

"Our hope is that the index will lead to greater corporate transparency, which can empower users to make more informed decisions about how they use technology."

With firms ranked on a scale of zero to 100, Google got the highest score among the 16 companies at 65 percent.

Among other Internet firms, Yahoo came in second with a score of 58 percent, followed by Microsoft (56 percent) and Twitter (50 percent). The lowest scores were Russia's Mail.ru at 13 percent and China's Tencent at 16 percent.

Among the telecoms, Britain's Vodafone did best with a score of 54 percent, followed by US-based AT&T at 50 percent. Lowest were Middle East-based Etisalat Group at 14 percent and Malaysia's Axiata at 16 percent.

- 'Serious deficit of respect' -

Only six companies scored at least 50 percent of the total possible points and seven scored less than 25 percent, "showing a serious deficit of respect for users' freedom of expression and privacy," the report said.

It stated that most of the companies fell short in disclosures about collection, use, sharing and retention of user information.

"Even companies that make efforts to publish such information still fail to communicate clearly with users about what is collected about them, with whom it is shared, under what circumstances, and how long the information is kept," the report stated.

Few companies disclose data about private third-party requests to remove or restrict content or to share user information, even when requests come from a court order or subpoena.

The report noted that some laws and regulations make it more difficult for companies to respect freedom of expression and privacy.

All of the ranked companies face some legal or regulatory requirements that hinder their performance on certain indicators.

But the researchers said many of the firms could improve their scores under current laws, even in countries such as Russia and China where companies are required to work closely with authorities.

On the positive side, the report noted that "each of the companies in the index is doing something well" with at least some practices or policies in place that help to protect freedom of expression or privacy.

The index "can serve as a valuable tool for engaging with companies on digital rights and freedom of expression issues," said Michael Jantzi, chief executive of the Dutch-based corporate government firm Sustainalytics, which collaborated on the research.

rl/bfm

MICROSOFT

MAIL.RU GROUP

AT&T CORPORATION

Tencent

VODAFONE GROUP

GOOGLE

YAHOO!


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