. 24/7 Space News .
This is 'year zero' of a virtual reality revolution say filmmakers
By Sophie LAUBIE with Jo BIDDLE in The Hague
Paris (AFP) Dec 8, 2016

The first wave of virtual reality cinemas, heralding what their creators claim will be an entertainment revolution, rolls out across the world this month.

The first screening room in France opened Wednesday and several others are promised for Beijing, Shanghai and Los Angeles in the next few weeks.

Like the early days of cinema, virtual reality -- or VR -- is still something of a novelty sideshow.

But not for long, its supporters claim.

"Film as we know it will be dead in the next five to 10 years," said the founder of the world's first VR cinema in Amsterdam.

"It's a whole different way of telling the story. I think it is really what we are moving towards in the entertainment world," Jip Samhoud told AFP.

Elisha Karmitz, who is behind the MK2 screening room in Paris, insisted "that the VR revolution is already happening.

"2016 is year zero of this revolution," he added.

In a glass cube inside a MK2 cinema near France's national library, viewers can choose between HTC Vive, Playstation VR and Oculus Rift headsets, or they can go for "full body immersive" simulators.

For 12 euros ($13) you can feel what it is like to fly like a bird for 20 minutes through a forest of New York skyscrapers in the film "Birdly".

- Flap your wings -

Lying flat on your stomach suspended from the ceiling, you change direction with electronic "wings" placed on your arms, and speed up by flapping them faster.

MK2, which has signed a deal with the acclaimed Chinese film director Jia Zhangke to produce more content, predicts that with the cost of producing VR film falling, its time is coming fast.

Keen not to be left behind, Hollywood is also investing in the technology, with a few minutes of the new "Assassin's Creed" film already available in VR. There is also a "Star Wars"-inspired game in which the viewer becomes an X-wing fighter pilot like Luke Skywalker.

Analysts argue that more and more conventional films will be released with spin-off VR sequences.

US 3D giant IMAX announced earlier this year that it is planning to open six VR locations worldwide in malls and multiplexes, with the first destined for Los Angeles.

Its first British VR centre is due to open in Manchester later this month, with another expected in China.

The VR headsets it will use -- created by Swedish company Starbreeze -- give a 210-degree field of vision, nearly twice that offered by Oculus Rift and HTC Vive sets, it claimed.

IMAX is also working with Google to create a cinema-quality VR camera, expected to be ready for commercial use towards the end of next year.

However with VR cinemas in their infancy, it is unclear whether gaming-based formats -- which are already hugely popular in Asia -- will dominate.

- 'Film changed forever' -

As yet all we have to go on is the experience of Samhoud's cinema in Amsterdam, which has welcomed 60,000 visitors since it opened in February.

His cinema has 50 custom-made chairs which turn 360 degrees so the viewer, who is given special VR glasses, can move around in their seat and watch the action around them.

"The big difference with 3D is you lean back to see the action, whereas in VR you lean forward because we are putting you right into the heart of the story," said Samhoud.

Movie-goers pay 12.50 euros for a 30-minute show, with a variety of genres on offer from horror to an environmental documentary to a kid's show where you can swim with dolphins.

Samhoud's company is now focusing on filming its own content, keen to get in on what it sees as a rapidly expanding market.

Last week it signed a deal with Chinese media giant Gome Group to distribute films to 100 VR cinemas there, with the first to open in Beijing and Shanghai in late December. Plans to expand to Russia and India are also in the works.

Whatever its future, what appears certain is that VR will change utterly the collective experience of going to watch movies.

Every person experiences a VR film differently, said Samhoud, because they see it from different angles. "So I might be looking at the nice girl on the left, whereas you are looking at the painting on the right."






Comment on this article using your Disqus, Facebook, Google or Twitter login.

Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor
$5 Billed Once

credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly

paypal only


Related Links
Space Technology News - Applications and Research

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle

Previous Report
Saab to provide training simulation upgrades for U.S. Army
Washington (UPI) Nov 21, 2016
Saab has received three new orders from the U.S. Army to provide upgraded training simulation equipment. The orders included up-to-date versions of the U.S. 7th ATC's Deployable Instrumentation System - Europe and the Combat Vehicle Tactical Engagement Simulation System. The equipment will enable soldiers to configure training system lasers to operate in both U.S. and European training ... read more

Early US astronauts faced uncertainty, danger and death

ESA to supply Service Module for first crewed Orion mission

Adventurous alum serves as test subject for 30-day NASA isolation project

American space legend John Glenn dead at 95

Technical glitch postpones NASA satellite launch

NASA Engineers Test Combustion Chamber to Advance 3-D Printed Rocket Engine Design

ULA launches eighth Wideband Global SATCOM satellite

Hispasat 36W-1 arrives at Kourou Spaceport

ExoMars orbiter images Phobos

Mars One puts back planned colonisation of Red Planet

Opportunity team plot path forward to the 'Gully'

Curiosity Rover Team Examining New Drill Hiatus

Chinese missile giant seeks 20% of a satellite market

China-made satellites in high demand

Space exploration plans unveiled

China launches 4th data relay satellite

Air New Zealand signs contract for Inmarsat's GX Aviation

UAE launches national space policy

European ministers ready ESA for a United Space in Europe in the era of Space 4.0

Nordic entrepreneurial spirit boosted by space

Japan launches 'space junk' collector

Teaching an old satellite new tricks

Orbital ATK to develop critical technology for in-orbit assembly

Decoding cement's shape promises greener concrete

Who needs a body? Not these larvae, which are basically swimming heads

Rings around young star suggest planet formation in progress

Meta musings on the origins of life

ALMA measures size of seeds of planets

Juno Mission Prepares for December 11 Jupiter Flyby

Research Offers Clues About the Timing of Jupiter's Formation

New Perspective on How Pluto's "Icy Heart" Came to Be

New analysis adds to support for a subsurface ocean on Pluto

The content herein, unless otherwise known to be public domain, are Copyright 1995-2024 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. General Data Protection Regulation (GDPR) Statement Our advertisers use various cookies and the like to deliver the best ad banner available at one time. All network advertising suppliers have GDPR policies (Legitimate Interest) that conform with EU regulations for data collection. By using our websites you consent to cookie based advertising. If you do not agree with this then you must stop using the websites from May 25, 2018. Privacy Statement. Additional information can be found here at About Us.