Microsoft pledges to be 'carbon negative' by 2030

Microsoft said Thursday it would become "carbon negative" by 2030 as part of a ramped-up effort by the US tech giant to combat climate change.

The company said the initiative would by 2050 remove from the environment all the carbon emissions it has created since it was founded in 1975.

"The scientific consensus is clear -- the world today is confronted with an urgent carbon crisis," Microsoft chief executive Satya Nadella said while unveiling the initiative.

"If we don't curb emissions and temperatures continue to climb, science tell us the results will be devastating."

Microsoft, one of the world's most valuable companies, said it has been carbon neutral since 2012 but that "neutral is not enough to address the world's needs" to fight the effects of climate change.

Several tech companies, including Google and Apple, have committed to carbon neutrality and Amazon has said it would meet that goal by 2040. But efforts to reduce the impact of carbon emissions have been rarer.

The British-based utility Drax said last month it would become the first company in the world to be carbon negative -- removing more carbon dioxide from the atmosphere than it creates, by 2030.

- New climate fund -

Microsoft said it will invest $1 billion during the coming four years through a new "climate innovation fund" dedicated to backing technology for carbon capture and removal.

"We deeply understand this is just a fraction of what is needed to solve this problem," said Microsoft chief financial officer Amy Hood.

"We hope that by doing this we will set an example for both governments and other companies to invest along with us to solve this problem."

The fund will invest in technology already being developed and in promising new ideas for combating climate change, according to Hood.

Those investments are expected to include putting money into "risky" developing markets and could include acquisitions, according to Microsoft, which also planned to work with its customers around the world on reducing carbon emissions.

Microsoft will begin publishing annual reports on carbon emissions, and encouraged other companies to do the same. Internally, the company has put a price on carbon emissions associated with products or services, and it urged others to do likewise.

- Carbon labels? -

Ideas put forward at the unveiling included adding carbon emission amounts to products in a manner akin to nutrition labeling on food so consumers can factor that into buying decisions.

"Shouldn't people around the world be able to understand the carbon emission of a product when making purchasing decisions?" chief legal officer Brad Smith asked.

"Think of what that would do to incentivize businesses."

Microsoft will also use "its voice" to advance public policies and remove regulatory barriers when it comes to technology that fights climate change, according to Smith.

The move comes amid growing concerns that climate change is accelerating, and data showing the past decade was the hottest on record.

"It's a bold bet, to solve a big problem," Smith said.

"The ultimate moonshot is to preserve this planet. No individual, company or country can solve this by itself, but at Microsoft we will do our part and more."

Related Links
Carbon Worlds - where graphite, diamond, amorphous, fullerenes meet

Tweet

Thanks for being there;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.

SpaceDaily Monthly Supporter
$5+ Billed Monthly

paypal only

SpaceDaily Contributor
$5 Billed Once

credit card or paypal

'Superdiamond' carbon-boron cages can trap and tap into different properties
Washington DC (SPX) Jan 13, 2020
A long-sought-after class of "superdiamond" carbon-based materials with tunable mechanical and electronic properties was predicted and synthesized by Carnegie's Li Zhu and Timothy Strobel. Their work is published by Science Advances. Carbon is the fourth-most-abundant element in the universe and is fundamental to life as we know it. It is unrivaled in its ability to form stable structures, both alone and with other elements. A material's properties are determined by how its atoms are bonded ... read more