Subscribe to our free daily newsletters
. 24/7 Space News .

Subscribe to our free daily newsletters

Software star Google expected to flex hardware muscle
San Francisco (AFP) Oct 2, 2016

A high-profile Google event Tuesday is widely expected to show a new emphasis on hardware, challenging rivals Apple and Amazon and launching a new strategy for the online giant.

While the company has offered no official preview, it is expected to unveil a new line of Google-branded smartphones, a tablet and a home virtual assistant.

Analysts anticipate that the internet titan will expand on a vision laid out by chief Sundar Pichai at its developers conference early this year.

The strategy would seek to take Google's strength in software and merge that with its devices, as Apple, Amazon and smartphone leader Samsung all work to get a tighter grip on consumers.

Google fired off a Twitter message with hashtag #madebygoogle and a video of what appeared to be a long rectangular search term box morphing into a silhouette of a smartphone.

"They did call it out as a smartphone event," Gartner analyst Brian Blau said. "It is an opportunity for Google to show off its latest devices."

Industry trackers anticipate Google will show off its own smartphone, showcasing the prowess of its new Nougat version of its Android mobile software.

Google may stamp its latest smartphones with a "Pixel" brand instead of the "Nexus" name it has used in the past for Android smartphones it has made in collaborations with partners.

Google has worked with handset makers in the past to field smartphones showing off the full potential of Android mobile operating software, which it makes available free to device makers.

By stressing something "made by Google," the California company has triggered speculation it would push a premium smartphone line of its own against the likes of Apple and Samsung.

Apple recently released new iPhone 7 models, along with its new-generation iOS 10 mobile operating system. Samsung meanwhile has been struggling with a recall of 2.5 million Galaxy Note 7 handsets due to complaints of exploding batteries.

- Taking on Echo -

The Google gathering is expected to go beyond smartphones, however, with the company possibly showing off a new Chromecast device for streaming online content to television screens, a Wi-Fi router, and perhaps announcing when it will release Google Home virtual assistant.

Blau anticipated that Google will build on announcements it made at the developers conference, along with revealing partnerships for apps or services intended to make devices more enticing.

At the gathering in May, Google unveiled a virtual home assistant that will challenge Amazon's Echo and laid out a future rich with artificial intelligence.

Google Home, about the size of a stout vase, was to hit the market by the end of this year, but exact timing and pricing was not disclosed.

Home devices will incorporate new Google virtual assistant software introduced by Pichai.

"Our ability to do conversational understanding is far ahead of what other virtual assistants can do," Pichai said at the developers conference.

"We are an order of magnitude ahead of everyone else."

Home devices combine machine learning, online search, voice recognition and more to allow people to get answers to questions, manage tasks, or control devices by speaking naturally, demonstrations showed.

Home will synch with Chromecast devices that allow remote control of televisions or stereo systems, and with "smart" devices made by Google-owned Nest and other companies, company executives promised.

- Daydreaming -

Blau also expected the Google event to feature news about Daydream, a virtual reality platform that the company said is coming.

That could manifest in the form of a headset into which Daydream-enabled phones serve as screens for virtual reality experiences.

"Daydream does go hand-in-hand with the smartphones," Blau said.

Some reports ay the event could include the debut of a seven-inch tablet computer made by Chinese consumer electronics giant Huawei and running on Google software.

- Andromeda strain -

As the event neared, speculation mounted that Google might also discuss a long-anticipate merging of its Chrome and Android operating systems, and introduce a new Pixel laptop powered by the software.

Google might call the new operating system "Andromeda," according to some reports.

"The new Andromeda OS is expected to bring some of the desktop-like capabilities of Chrome into Android to form a super OS that could work across smartphones, tablets, and notebook-style form factors," Technalysis Research chief analyst Bob O'Donnell said

Such a new desktop style operating system would have the potential to challenge Microsoft Windows and Apple MacOS software for powering computers.

"Google has such a smorgasbord of things they could be doing," Forrester analyst Frank Gillett told AFP.

"It doesn't sound like we will see from them what we need to see on Android, which is to stop the forking."

A longstanding lamentation about Android is that device makers or carriers tend not to update custom versions of the operating systems when improvements or security fixes are released.

The splitting of Android software, or "forking," has created a situation in which one almost needs to toss out old handsets and buy new ones to upgrade operating systems, according to the analyst.

"The rate at which Android handsets get updated is abominable," Gillett said.

"It is a market where Android handsets are throw-aways."



Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.

SpaceDaily Contributor
$5 Billed Once

credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly

paypal only


Related Links
Space Tourism, Space Transport and Space Exploration News

Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks DiggDigg RedditReddit GoogleGoogle

Previous Report
California dreamin' for Chinese investors in US
Los Angeles (AFP) Sept 25, 2016
From real estate, to high-tech firms to entertainment giants, Chinese investments in the United States, notably California, are moving at a dizzying pace and are on course to smash records again this year. Chinese companies shelled out a record $15 billion last year in the US and that figure could more than double in 2016, according to research firm Rhodium Group and the National Committee o ... read more

Exploration Team Shoots for the Moon with Water-Propelled Satellite

Space tourists eye $150mln Soyuz lunar flyby

Roscosmos to spend $7.5Mln studying issues of manned lunar missions

Lockheed Martin, NASA Ink Deal for SkyFire Infrared Lunar Discovery Satellite

Elon Musk envisions 'fun' trips to Mars colony

Pacamor Kubar Bearings awarded contract to support Mars 2020 Mission

Rover Makes Its Way to 'Spirit Mound,'

A Mixed-reality Trip to Mars

California dreamin' for Chinese investors in US

Software star Google expected to flex hardware muscle

Yoyager's Golden Record not just for aliens anymore

Indian Space Organization Gears Up for First Multi-Orbit Mission

Batch production of Long March 5 underway

Chinese Space Lab Tiangong-2 Ready to Dock With Manned Spacecraft

Scientific experiment apparatuses on Tiangong-2 put into operation

China space plane taking shape

NASA, JAXA Focus on Maximizing Scientific Output From Space Station

Manned launch of Soyuz MS-02 maybe postponed to Nov 1

Russia cancels manned space launch over 'technical' issues

US astronauts complete spacewalk for ISS maintenance

Launch of Atlas V Rocket With WorldView-4 Satellite Postponed Till October

Rocket agreement marks countdown to New Zealand's first space launch

Parallel launch preparations put Ariane 5 on track for next launch

Vega orbits "eyes in the skies" on its latest success

New Low-Mass Objects Could Help Refine Planetary Evolution

Pluto's heart sheds light on a possible buried ocean

Hubble Finds Planet Orbiting Pair of Stars

Stellar activity can mimic misaligned exoplanets

Levitating nanoparticle improves torque sensing in quest for quantum theory fundamentals

Apple teams with Deloitte to push deeper into work

Use of 'large open-ended pipe piles' could lead to lower-cost bridge construction

'Virtual orchestra' hits high notes in London

Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News

The content herein, unless otherwise known to be public domain, are Copyright 1995-2017 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement