Subscribe to our free daily newsletters
. 24/7 Space News .

Subscribe to our free daily newsletters

SMA Wins Space Adventures Account

SMA will target a number of luxury and general-interest publications like the Robb Report, Conde Nast Traveler, the New York Times, and the Wall Street Journal, as well as broadcast outlets.
by Staff Writers
New York NY (SPX) Mar 22, 2007
Space Adventures, the space travel company that flies passengers to the International Space Station (ISS) for about $20 million, has hired Susan Magrino Agency (SMA) to handle US public relations and media outreach. On April 7, Space Adventures client Charles Simonyi, a software pioneer that was integral in the development of Microsoft's Word and Excel products, will launch from Kazakhstan to fly to the ISS.

Stacey Tearne, Space Adventures VP of communications, said the company, which did not have an incumbent agency, felt this launch could have additional promotional opportunities that would benefit from hiring an agency. Billings are undisclosed.

In relation to the space launch, Simonyi has set up a Web site where he is blogging and providing information to educate children about space travel.

Tearne said that Space Adventures story - and the macro issue of commercialized space exploration - touches upon a number of niche interests, such as business, technology, and consumer publications and outlets.

"People are always looking for the next great thing," said David Thalberg, SMA executive director. "Private space tourism is the next step. Many of the exotic [terrestrial] locations have already been explored."

"Some equate luxury [with Space Adventures] because of the price tag. To us, it's more of an evolution of exploration," Tearne said.

SMA will target a number of luxury and general-interest publications like the Robb Report, Conde Nast Traveler, the New York Times, and the Wall Street Journal, as well as broadcast outlets, according to Thalberg.

"A lot of people in the media are interested in space flights," Thalberg said, counting CNN's Lou Dobbs, who founded, and Miles O'Brien as space fans. "Someday you'll see a journalist reporting from space."

Space Adventure's first orbital spaceflight was in 2001. The company also provides zero gravity adventures and cosmonaut training.

Email This Article

Related Links
Charles Simonyi Space Blog
Space Industry Appointments

Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News

Fifth Annual Space Career Fair Set For April 12
Colorado Springs CO (SPX) Mar 15, 2007
The Space Foundation will hold the fifth annual Space Career Fair on April 12, 2007, in conjunction with the 23rd National Space Symposium at The Broadmoor Hotel in Colorado Springs. This event is open to undergraduate and graduate students as well as transitioning military.

  • Engineers Create SpaceNet - The Space Exploration Supply Chain
  • Dr. Charles Simonyi To Take Gourmet Meal To Space
  • European Astronauts In Rome For The 50th Anniversary Of The Rome Treaties
  • Flying A Flag

  • Mechanized Explorers Study The Depths, Chemistry Of Mars
  • NASA Scientists And Teachers To Study Mars In The Mojave Desert
  • Spirit Loses And Then Re-Establishes Contact with Orbiter
  • Express Logic Plays Key Role In Managing MRO Data From Red Planet

  • Arianespace Is Ready To Support The Mobile Satellite Services Industry's Future Development
  • Next Ariane 5 Takes Shape
  • Canadian Satellite Given Final Checks At Russian Launch Pad
  • Official Opening Of The Soyuz Launch Base Construction Site In French Guiana

  • DMCii To Launch New Higher-Resolution Satellite Imaging Service
  • First Greenhouse Gas Animations Produced Using Envisat SCIAMACHY Data
  • GeoEye Acquires Leading Aerial Imagery Provider From GE Oil And Gas
  • Take A Closer Look At Our Planet At The Palais De La Decouverte In Paris

  • Alice Views Jupiter And Io
  • A Look From LEISA
  • Smash And Grab On The Edge Of Sol Billions Of Year Ago
  • Jupiter Play Back Begins As Downlink Initiated From New Horizons

  • Most Energetic Form Of Light Can Be Produced In Areas Dominated By Bright Young Stars
  • The Magnetic Fields of Planets and Stars
  • Fundamental Property Of Galaxy Evolution Discovered At Observatory
  • Science Team Shows Light Is Made Of Particles And Waves

  • China Bans Firm From Selling Land On The Moon
  • What Lies Beneath
  • China May Launch First Lunar Probe Satellite In September
  • Shooting Marbles At Four Miles A Second

  • Spanish Firms Want To Respect Galileo Accords
  • Trimble Introduces Mini GPS Clock for Precise Timing
  • GPS Sneakers Soon To Hit Retail Stores
  • Trimble's Tiny Surface Mount GPS Receiver Adds WAAS And EGNOS Capability

  • The content herein, unless otherwise known to be public domain, are Copyright 1995-2006 - SpaceDaily.AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA PortalReports are copyright European Space Agency. All NASA sourced material is public domain. Additionalcopyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement