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PC market steadies in third quarter: survey
by Staff Writers
New York (AFP) Oct 08, 2014


Apple plans iPad event on Oct. 16
San Francisco (AFP) Oct 08, 2014 - Apple on Wednesday sent out invitations to an October 16 event expected to spotlight updates to its line of iPad tablet computers.

The gathering is set for an auditorium on Apple's main campus in the Silicon Valley city of Cupertino and comes on the heels of a major launch of large-screen iPhones.

Apple trackers believe that the company will pull back the curtain on thinner iPads with ramped up capabilities including Touch ID fingerprint recognition that could work with mobile wallet software introduced along with iPhone 6 models that recently hit the market.

The iPad event will take place a day before Apple begins selling its latest iPhones in China.

Apple launched the large-screen iPhone 6 and iPhone 6 Plus on September 19 and has rolled the smartphones out to an array of countries.

Apple, which popularized tablets with its iPad, remained the largest single global vendor in the second quarter but its market share fell to 26.9 percent from 33 percent last year, as Android makers boosted their share, according to the research firm IDC.

The global market for personal computers showed signs of stabilizing in the third quarter as infatuation with tablets appeared to fade, a market tracker said Wednesday.

The quarterly report by Gartner Inc. said global PC shipments dipped 0.5 percent from a year ago to 79.4 million units in the quarter ended in September.

Gartner said the PC market grew in "mature markets" such as North America and Western Europe, offsetting declines in emerging markets, and suggested the worst may be over for PC makers.

"Positive results in Western Europe and North America can be a sign of gradual recovery for the PC industry," said Mikako Kitagawa, principal analyst at Gartner.

"Consumers' attention is slowly going back to PC purchases as tablet adoption peaked with mainstream consumers. The transition from PCs to tablets has faded as tablet penetration has reached the 40-50 percent range."

Kitagawa added that in emerging markets, some consumers who cannot afford PCs are buying tablets as a lower cost option.

In the United States, the PC market grew 4.2 percent from a year ago to 16.6 million units, the third quarter in a row with growth.

"Consumers' wallets were gradually coming back to PCs, although back-to-school season sales were not exceptional," Kitagawa said.

"More availability of affordable touch-based laptops, price drops of thin and light laptops, and 2-in-1 hybrid laptops will attract consumers this holiday season."

PC shipments in the region including Europe, Middle East and Africa rose 9.1 percent, according to the survey. But the Asia region saw a 5.3 percent drop.

Gartner analysts said European PC sales were driven by owners seeking to replace older machines running Windows XP.

In China, meanwhile, the PC purchasing appetite has slowed "due to more pragmatic consumer and government IT spending," Gartner said in a statement.

Chinese maker Lenovo remained the number one PC maker with a 19.8 percent market shares. ahead of US-based Hewlett-Packard (17.9 percent) and Dell (12.8 percent). Taiwan's Acer group and Asus were fourth and fifth, with market shares of 8.6 percent and 7.3 percent, respectively.

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