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Intel backs survival of PCs in world of shrinking tech
by Staff Writers
Taipei (AFP) June 03, 2014


Google waxes poetic about Chromebook spread
San Francisco (AFP) June 03, 2014 - Google on Monday used painful prose to proclaim that Chromebooks designed to push computing into the 'cloud' are heading for more countries.

"Chromebooks are coming to nine more nations; to improve computing for all generations," Google marketing executive and 'occasional versifier' David Shapiro said in a rhyming blog.

Subsequent verses were dedicated to Chromebooks going to Norway, Denmark, Chile, Mexico, Spain, Italy, Belgium, New Zealand, and the Philippines.

"When Chromebooks in these countries alight," Shapiro said in poetic form.

"We hope our new global friends find some computing delight."

The new nations will bring to 25 the number of countries where Chromebooks are sold, according to Google.

The California-based technology titan's drive to put the future of personal computing firmly in the Internet "cloud" got a boost on last month from chip titan Intel and hardware giants including Lenovo.

The leading computer maker joined Acer, Dell, Toshiba, Hewlett-Packard, Asus, and LG Electronics to introduce an array of new Chromebooks, many powered by newer-generation Intel chips that promise improved performance and battery life.

The array of Chromebooks coming to market includes the first one from Lenovo aimed directly at home lives instead of work lives. China-based Lenovo is the world's leading personal computer company.

Popularity of a Lenovo Chromebook tailored for students in schools prompted the company to create a model for use outside of class, according to Lenovo "ambassador" Ashley Rodrigue.

"We have seen significant momentum and traction on the Chrome side of the house," Rodrigue told AFP at the unveiling last month.

"Because of that, we have taken a look elsewhere at the growth of Chrome."

Chrome challenges the traditional model of installing and maintaining programs on machines, instead letting devices serve as doorways to applications or services hosted at data centers connected to the Internet.

Chromebooks are also known for bargain prices. For example, Lenovo models will start at $279.

Shifting operating software to banks of servers online means that Google updates programs and fends off hackers and malicious software.

Google introduced the first Chromebook in mid-2010 in a challenge to Windows operating software at the heart of Microsoft's empire.

Since then, the list of Chromebook makers has steadily grown and Chrome "boxes" designed for desktop computing have been added to the line-up.

US computer chip giant Intel declared its faith in the future of the personal computer Tuesday, in a landscape increasingly dominated by super-slim tablets and mobiles.

Speaking in Taiwan on the first day of Computex, Asia's largest tech show, new Intel president Renee James said the firm's PC business was "going well" -- but that personal computers would evolve into new forms.

"We do see signs of PC stabilisation globally," added senior vice president Kirk Skaugen.

"From both a consumer and a corporate perspective things are better -- in some of the areas where we've seen negative growth, like Russia, we're even seeing some recovery there."

Whether personal computers can survive in an increasingly mobile world has been a key question at Computex.

A number of leading players have introduced new 2-in-1 devices -- a cross between a tablet and a laptop, with a detachable keyboard -- as a potential replacement for the traditional PC.

"Really these converged-type devices are the new PC," Paul Spain of New Zealand Tech Podcast told AFP at the four-day event in the capital Taipei.

"And maybe one day, in the not too distant future, your phone will be your PC," he said.

"You'll have it in your pocket or on your desk and your screen will recognise it.

"With Intel having processors inside smartphones it's quite possible that will happen."

- 'Smaller, thinner, lighter' -

Others argue that consumers will continue to demand a full range of machines for different uses, including desktops.

"There are some things that desktops still offer, such as easy-to-upgrade components and generally lower costs compared to portable machines -- especially when it comes to niche uses like gaming and intensive video-editing," Singapore-based tech blogger Alfred Siew said.

With the evolution of cloud services which share data between multiple devices, having more than one machine is less of a disadvantage, he added.

While Intel voiced optimism for the PC's future, James acknowledged its machines would have to be "smaller, thinner, lighter" in order to sell.

She unveiled Intel's CoreM processor during a keynote speech at Computex Tuesday, with designs using the new chip promising both "a lightning-fast tablet and a razor-thin laptop".

Products using the CoreM will be available later this year, with the first unveiled by Taiwan's computer maker Asus on Monday -- the Transformer Book T300 Chi which is a super-slim "high-performance" detachable notebook.

Commentator Spain described the device as a "breakthrough", potentially able to handle business tasks and gaming as well as the "fun" functions of a tablet, something that 2-in-1s have so far been criticised as failing to do.

Intel has been pushing further into mobile devices and the "Internet of Things" -- which connects devices from cars to household appliances online -- as it seeks to diversify from the PC market.

James gave a fleeting glimpse of the firm's future plans at the end of her speech in a video which included a smartwatch, face recognition technology and 3D camera software, saying those offerings would be refined further within the next two years.

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