Subscribe to our free daily newsletters
. 24/7 Space News .




Subscribe to our free daily newsletters



TECH SPACE
E3 video game show comes with rise of celebrity player
By Glenn CHAPMAN
Los Angeles (AFP) June 15, 2016


New consoles and blockbuster games always make a big splash at the annual Electronic Entertainment Expo, but this year the undisputed winners are online stages for video game play and commentary.

And with them comes the rise of the celebrity player.

The appetite on sites like Twitch and YouTube Gaming for play video, commentary, trailers, and more seems insatiable, industry insiders say.

"There are hundreds of millions of users watching gaming content every month," YouTube global head of gaming content Ryan Wyatt told AFP at E3 on Tuesday.

Wyatt admits that he is surprised "that it is this big now."

YouTube Gaming, a version of the Alphabet-owned video-sharing service tailored as a one-stop shop for game lovers, launched with a website and mobile applications in August 2015.

Now, billions of hours of gaming content are watched monthly at the service -- and that number is rising, Wyatt said.

YouTube has made a priority of "empowering content creators," personalities who captivate online audiences with play, comedy, wit, commentary or combinations thereof.

"They are superstars in their own right," Wyatt said.

"They are celebrities."

- Making a killing -

Wyatt noted that more than half the Top 10 "YouTubers" are gamers, with popular personalities "making a killing" when it comes to earning money.

Last year, entertainment industry magazine Variety published a survey showing that YouTube personalities had the kind of influence on teens typically attributed to Hollywood celebrities.

For example, more than 45.5 million people subscribe to the YouTube channel of Swedish-based comedian and gamer PewDiePie.

"They are basically transcending the gaming industry," Wyatt said of YouTube gamer stars.

The Amazon-owned Twitch.tv lets anyone broadcast game related content and allows them to connect with publishers or advertisers.

More than 20,00 people attended last year's TwitchCon gathering of "broadcasters" and publishers, and nearly two million more watched it online, according to the San Francisco-based pioneering game-play streaming service.

"Overall, viewership is skyrocketing," a Twitch spokesman who goes only by the name 'Chase' told AFP.

"We break milestones every year, there is no sign of streaming slowing down at all."

There are Twitch broadcasters who boast six-figure incomes and who have people queue "around the block" for autographs or selfies at public appearances, according to Chase.

Sony Interactive Entertainment chief executive Andrew House saw the technology-driven video game industry as a natural venue for the rise of content creator stars and "the democratization of celebrity."

"To put it bluntly, it is about time," House told AFP.

"It is great to have faces and a personality for the industry."

And, there is direct correlation between people watching video games and buying them, according to Twitch and YouTube.

- Trailer battles -

US online retail giant Amazon snatched up Twitch and its huge audience for live-streamed gaming in 2014.

The purchase was one of the largest in Amazon's history -- $970 million in cash for the three-year-old Internet company.

YouTube Gaming created an online destination for all things E3, and is hosting a "battle of the trailers" in which online viewers get to vote for a favorite clip teasing a coming video game.

A "Battlefield 1" game trailer logged more than five million views in the 24 hours after its release. A video of a PlayStation press event held late Monday had racked up more than a million on-demand views at YouTube by late Tuesday morning.

Fan voting on game trailers also signalled keen interest in coming "Gears of War" and "Zelda" games, as well as "Quake," according to Wyatt.


Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.

SpaceDaily Contributor
$5 Billed Once


credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly


paypal only

.


Related Links
Space Technology News - Applications and Research






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle

Previous Report
TECH SPACE
Lean Xbox One eyes gamers as PlayStation VR turns heads
Los Angeles (AFP) June 14, 2016
Microsoft on Monday unveiled a leaner Xbox One model and a lineup of coming games as it strived to make up lost ground on Sony's market-leading rival PlayStation 4. Xbox team head Phil Spencer used a Microsoft press event on the eve of the Electronic Entertainment Expo (E3) video game extravaganza to introduce an Xbox One S that will be priced at $299 when it hits the market in August. " ... read more


TECH SPACE
US may approve private venture moon mission: report

Fifty Years of Moon Dust

Airbus Defence and Space to guide lunar lander to the Moon

A new, water-logged history of the Moon

TECH SPACE
Remarkably diverse flora in Utah, USA, trains scientists for future missions on Mars

NASA Mars Orbiters Reveal Seasonal Dust Storm Pattern

Study of Opportunity Wheel Scuff Continues

Mars 'colonists' to undergo five days of tests

TECH SPACE
Disney brings its brand to Shanghai with new theme park

Tech, beauty intersect in Silicon Valley

Second Starliner Begins Assembly in Florida Factory

Mexican engineer extracts gas from urine to heat shower

TECH SPACE
Bolivia to pay back loan to China for Tupac Katari satellite

China plans 5 new space science satellites

NASA Chief: Congress Should Revise US-China Space Cooperation Law

Chine's satellite industry eyes global satellite market

TECH SPACE
Astronauts enter inflatable room at space station

First steps into BEAM will expand the frontiers of habitats for space

Russia delays launch of new crew to ISS until July 7

Airbus DS and ESA launch external commercial payload platform for the ISS

TECH SPACE
ILS Proton Launches Intelsat 31 Satellite

Abandonment of Russian rocket engines may ground Pentagon's space plans

EchoStar XVIII and BRIsat are installed on Arianespace's Ariane 5

United Launch Alliance gets $138 million Atlas V contract

TECH SPACE
Cloudy Days on Exoplanets May Hide Atmospheric Water

Likely new planet may be in slow death spiral

On exoplanets, atmospheric water may be hiding behind clouds

Astronomers find giant planet around very young star

TECH SPACE
Cereal science: How scientists inverted the Cheerios effect

Lean Xbox One eyes gamers as PlayStation VR turns heads

Mixing solids and liquids enhances optical properties of both

Video game giant Ubisoft thinking young at age 30




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News






The content herein, unless otherwise known to be public domain, are Copyright 1995-2017 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement