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Alphabet/Google revs up advertising, boosts profits
By Sophie ESTIENNE, with Rob Lever in Washington
San Francisco (AFP) July 28, 2016


Baidu profit falls 34% in Q2 after ads scandal
Shanghai (AFP) July 29, 2016 - Chinese Internet giant Baidu's second-quarter profits plunged 34 percent, it reported, as a scandal over its policies for displaying paid ads cut into customer growth.

In May, Baidu was summoned by regulators and lashed by Chinese media over the death of a student whose family used the search engine to seek a cancer cure that did not work.

Following the public outcry, the government announced stricter controls over internet advertising, while Baidu itself stepped up checks on customers.

"Baidu faced a challenging second quarter with heightened regulation in the healthcare sector and on internet advertising impacting our business and operations," Baidu chairman and chief executive Robin Li said on a conference call.

Net income for the quarter ending June 30 was 2.4 billion yuan ($363.2 million), down 34.1 percent on-year, the Nasdaq-listed company said after the market closed on Thursday.

Revenue rose 10.2 percent to 18.3 billion yuan for the period, it said.

"The implementation of new regulations and the stricter standards that we proactively imposed to make our platforms more robust will likely suppress revenue for the next two to three quarters," Li said.

Chinese regulators have ordered Baidu to change how it displays search results following the death of Wei Zexi, 21.

Wei had been diagnosed as having a terminal soft tissue disease when his family found an experimental immunotherapy treatment at a Beijing hospital run by the armed police force via a Baidu search.

When it did not work, Wei accused the hospital of exaggerating the treatment's efficacy and accused Baidu of ranking medical information search results by the amount paid by advertisers.

Chinese regulators found Baidu's system for ranking results depended on prices paid and that the company did not clearly state which ads were paid for by a sponsor.

The government will implement a new law on internet advertising on September 1, while Baidu has increased requirements for online healthcare advertisers and is expanding them to other business sectors, company officials said.

"A portion of our healthcare customers who were not immediately compliant to our requirements were not able to spend with us, reducing the number of online active customers," Jennifer Li, chief financial officer of Baidu, told analysts on the conference call.

Baidu, sometimes referred to as the Google of China, said 667 million people used it for online searches from mobile devices in June.

While that was a six percent rise year-on-year for the month, it was a slower rate of growth than the 21 percent leap in December 2015 or the nine percent gain for March.

Results were also hit by higher costs in a number of key areas, including bandwidth and traffic acquisition.

Content costs accounted for 9.3 percent of revenues, up from 5.1 percent in the year-ago period, mainly due to higher costs for Baidu's online video platform, iQiyi, which has been likened to Netflix.

Just days ago, a consortium led by Baidu chairman Li and iQiyi chief executive officer Yu Gong said they were withdrawing an offer to take the video platform private, after failing to reach agreement with the parent over the potential acquisition.

Google parent Alphabet beat expectations Thursday with robust profit growth for the past quarter, fueled by gains from its leading online advertising platform on mobile devices.

Second quarter profit jumped 43 percent from last year to $4.9 billion.

Revenue increased 21 percent to $21.5 billion, the California tech giant said, in results that topped most analyst forecasts.

Alphabet chief financial officer Ruth Porat called the results "terrific" and said they "reflect the successful investments we've made over many years in rapidly expanding areas such as mobile and video."

"We continue to invest responsibly in support of our many compelling opportunities," Porat said in a statement.

She said the gains came mainly from "increased use of mobile search by consumers, benefiting from our ongoing efforts to enhance the mobile search experience." She also cited "solid growth in desktop and tablet search as well as continued strength in YouTube and programmatic advertising."

Alphabet shares rallied 5.6 percent in after-hours trade on the results.

The company announced a reorganization last year that left Google as its main operating unit within Alphabet, with several others representing "moonshot" investments in new areas.

The Google segment nonetheless produced almost all the revenues -- $21.3 billion -- and operating profit of $6.9 billion. Advertising accounted for $19.1 billion in revenue.

The "other bets" line item showed $185 million in revenue and an operating loss of $859 million.

The new structure gives the tech giant more ability to focus on its core business, while offering startup-like flexibility to long-shot, trailblazing projects.

They include self-driving cars, "Google Glass" smart spectacles, internet balloons, drones, health care and Google TV -- none of which have become a major revenue source.

- Advertising machine -

But Alphabet's bread and butter comes from online advertising, where Google dominates the market.

The research firm eMarketer estimates that Google accounts for 30.9 percent of the total worldwide digital ad market and 55 percent of search advertising, which is linked to its leading search engine.

Google unit chief Sundar Pichai told a conference call that "the strength of the quarter was about mobile."

Mobile, he said, "has transformed the way that people consume information and Google's products have become an essential and much loved part of the experience."

The tech giant's Android operating system dominates the smartphone market with a share of around 80 percent, which enables Google to offer search and other services to handset users.

Analyst Colin Gillis at BGC Partners said Google still has room to boost revenue.

"We remain highly positive on Google's ability to monetize its large user base including seven products with over one billion users each," he said in a note to clients this week.

"Mobile clicks are likely to see increased monetization as Google continues to experiment with formats and presentation."

But Google's success and dominance have also prompted scrutiny from regulators. The European Union recently opened a third investigation accusing Google of unfairly blocking rivals in online advertising.

EU officials are also probing Google's dominance in Android and whether it harms rivals in online shopping.

The rise of Google/Alphabet, which is vying with Apple to be the world's most valuable company, has coincided with a steep decline for Yahoo, which this week announced a sale of its core operations to Verizon for $4.8 billion, a far cry from Alphabet's market value of more than $500 billion.


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