Space News from SpaceDaily.com
YouTube to match OpenAI with AI likeness feature
San Francisco, United States, Jan 21 (AFP) Jan 21, 2026
YouTube announced plans on Wednesday to allow its users this year to create AI versions of themselves for video sharing, matching a feature from Sora, the video-creation app from ChatGPT-maker OpenAI.

"AI will be a boon to the creatives who are ready to lean in," CEO Neal Mohan wrote in an annual letter outlining the platform's priorities for 2026.

The Google-owned video platform sees AI as the next transformative technology for content creation, comparing it to earlier innovations like the music synthesizer and Photoshop.

More than one million channels used YouTube's AI creation tools daily in December, according to the company.

Mohan said YouTube plans to dramatically expand artificial intelligence tools for its creators this year, including allowing them to produce games from simple text prompts.

The ability to generate short videos using your own likeness would follow Sora's cameo feature, which was launched last year by OpenAI and allows users to insert their likeness and voice into AI-generated videos.

Google and OpenAI are caught in an intense AI rivalry, with the search engine giant pushing out generative AI abilities to products such as Gmail and Maps, as well as promoting its Gemini chatbot, a competitor to ChatGPT.

In an email to AFP, Google said it would release more details about the feature soon.

In his letter, Mohan insisted that "AI will remain a tool for expression, not a replacement" for human creators.

This addressed growing concerns about AI-generated content quality and authenticity as well as fears about the long-term survival of creative industries in the face of the technology.

The platform will require creators to disclose altered or synthetic content and plans to give them tools to manage unauthorized use of their likeness in AI-generated videos.

Mohan said YouTube is also building systems to combat "AI slop" -- low-quality automated content -- by adapting existing anti-spam and clickbait measures.

The video service has been the top streaming platform by watch time in the United States for nearly three years, according to Nielsen data. Its short-form video feature, Shorts, now averages 200 billion daily views.


ADVERTISEMENT




Space News from SpaceDaily.com
Stratolaunch secures major funding to scale hypersonic flight services
Major equity deal backs Gilmour Space expansion of sovereign launch capability
Lunar impacts limit late delivery of Earth ocean water

24/7 Energy News Coverage
It started with a cat: How 100 years of quantum weirdness powers today's tech
Quantum transport method reads open quantum states
Heavy impurities reveal new link in quantum matter theory

Military Space News, Nuclear Weapons, Missile Defense
Muon Space joins SHIELD missile defense effort with next generation space systems role
BlackSky expands Gen-3 satellite intelligence contracts worldwide
Stratoship alliance charts staged path for smallsat payloads

24/7 News Coverage
Bats use sound flow to steer through cluttered habitats
Sentinel 2A trials reveal unexpected night sensing capability
Solar cycles seen in Antarctic fast ice history


All rights reserved. Copyright Agence France-Presse. Sections of the information displayed on this page (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence, you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the content of this section without the prior written consent of Agence France-Presse.