. 24/7 Space News .
Networking: E-mail Is The 'New Telephone'

By Gene J. Koprowski
Chicago (UPI) Oct 17, 2005
Ten years ago Mark J. Grossman's office was alive with the sound of ringing phones and chatter from account executives placing sales calls. "The prevailing sound today is 'click, click, click,'" said Grossman, who heads Grossman Strategies in Bohemia, N.Y.

E-mail is the new telephone -- the dominant communications medium for many businesses today -- as employees labor away, typing on PCs rather than dialing for dollars, experts tell UPI's Networking.

"Not only is e-mail the preferred choice of communications in business, it will soon become the driver of revenue for telcos," said Brian Bogosian, chief executive officer of Visto Corp. "If we listen to the warnings from analysts and industry pundits, the telecommunications industry is not going to make any money from what it was originally designed for -- voice services. The future of telecommunications services across the board is data services, of which e-mail is a critical element."

That is putting a strain on computer networks -- never conceived initially to handle the kind of traffic that is prevalent today. Companies have to spend money on anti-virus technologies, IT personnel and other defensive measures to ensure that the networks remain online.

The cost of communications is not really going down -- though productivity appears to be going up substantially. That needs to change in the long term in order for the networking boom to continue. "Ultimately, e-mail access needs to be cost-effective," said Bogosian, based in Redwood City, Calif.

"Installation of proprietary e-mail systems, such as Blackberry e-mail, can incur significant costs outside usage, which include additional hardware, additional network configuration, the cost of buying mobile proprietary devices, and an expensive monthly support bill."

Other costs that are increased are paper-and-ink costs in the office, as well as the wear and tear on office equipment, like PCs and printers.

There may also be a cost to human relationships, experts said. "We spent 3 million years in groups of 25-45 people, and our ability to react to nonverbal and paralinguistic communication of others is central to our ability to receive and send accurately," Douglas Raybeck, a professor of psychological anthropology at Hamilton College in Clinton, N.Y., told Networking. "A phone is a poor substitute for another's presence, and with e-mail you lose even voice tone."

That, of course, has led to the development of emoticons, those smiley faces and other signs that "designate the message intent," said Raybeck. Still, there are studies that suggest that e-mail significantly enhances the likelihood of a message being misinterpreted, he added.

There is, however, an upside to e-mail communication that may ease any fear of misinterpretation of one's message. "E-mail provides a soothing sense of completion," Rita Gunther McGrath, co-author of "MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth," told Networking. "With today's hectic office lifestyles, the chance of reaching someone on the telephone the first time around are minimal. With e-mail, one just hits the 'send' button and feels that the message has been delivered."

E-mail is best used to convey factual information, rather than emotional stories, said Gunther McGrath, who is a professor at Columbia Business School at Columbia University in New York City. This may be a huge improvement over trying to leave a message with a confused secretary. "Anyone who has ever had to try to leave a message with a human being knows that the chance of information being incorrect is pretty high," said Gunther McGrath.

One thing that networks are going to do more of in the future -- and are starting to do now -- is provide information on the location of the person to whom an e-mail is being sent. This is known as their network "presence," experts said.

"By providing precious context information, such as availability to communicate location, and what device a person is using, presence has filled the void as a means to synchronize people and information all in real-time," said Kevin McLaughlin, managing partner at Public I Partners, a marketing communications firm based in Princeton, N.J., in an e-mail message to Networking.

Gene Koprowski is a 2005 Lilly Endowment Award-winner for his columns for United Press International. He covers networking and telecommunications for UPI Science News.

All rights reserved. � 2005 United Press International. Sections of the information displayed on this page (dispatches, photographs, logos) are protected by intellectual property rights owned by United Press International.. As a consequence, you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the content of this section without the prior written consent of United Press International.

Related Links
SpaceDaily
Search SpaceDaily
Subscribe To SpaceDaily Express

The Web: Industry Dismisses U.N. Control
Chicago (UPI) Oct 12, 2005
Legal experts say that despite much caterwauling, the United Nations is unlikely to emerge as the next power broker of the Internet, and U.S. companies, which created cyberspace, are likely to retain their dominant role there.



Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor
$5 Billed Once


credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly


paypal only














The content herein, unless otherwise known to be public domain, are Copyright 1995-2016 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement All images and articles appearing on Space Media Network have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Space Media Network will be ignored and reported to Australian Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.