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Small Business and Consumer Markets Set To Explode Broadband MarketLondon - March 28, 2000 - A new report from COMSYS, a UK telecoms consulting group, indicates that wider European and Asian demand for Broadband connectivity will eclipse growth in the traditional US market by 2010. The study forecasts that by 2010 there will be approximately 14 million addressable SMEs (Small to Medium Sized Enterprises) in the US market. However, this figure is outstripped by demand in Europe by 2005 and Asia by 2010, through a combination of market size, greater dependence on high-speed networks and increased economic growth. COMSYS also estimates that the value of the global Broadband market by 2010 will exceed $580 billion. The forthcoming publication entitled The Broadband Report, is the first dedicated global addressable demand study of the Broadband market. It analyses the demand for Broadband services on a country by country basis in both the SME and Household markets. "The real numbers story lies with the small businesses and Household market not the traditional corporate sector," commented Niall Rudd, Broadband Consultant and principal author of the Broadband Report. The predicted demand for Broadband connectivity in the Household sector also produces startling statistics, with a total of approximately 600 million Households qualifying as an addressable market by 2010. Total SME demand is predicted to reach approximately 100 million by 2010. Once again, although the US Household sector will pioneer the demand for high speed Broadband connectivity it will soon be dwarfed by the surge in demand from both the European and Asian markets. This will result in Asia experiencing more than double the addressable demand of the US by 2010 - and still only amounting to 26 per cent of the total number of regional Households. The framework behind this research is based on two proprietary models developed by COMSYS. IDAHO (Income Distribution Among Households) and ALABAMA (A Labour Based Market Assessment) that have been designed to allow for unlimited alternative case scenarios. "Our models are built on solid foundations. We have spent considerable time collating social, economic and PC density data then refining our findings to build what we consider to be a detailed and accurate snapshot of country by country Broadband demand. From Malta to Malaysia to Mexico, we have the figures and the blueprint for what is going to be phenomenal demand scenario," said Rudd.
INDUSTRY NEWS
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