Space.com Targets Non Core Media To Bring A Return On Investment

SPACEMART

After spending over $150 million for little ongoing return the Space Holdings Group is now looking to strategies employed by its more nimble competitors such SpaceDaily.com which has long recognized the value of a broader content base beyond just space.

New York (SPX) May 24, 2004
Space Holdings announced Monday that it has changed the name of the corporation to Imaginova Corp. to better reflect the strength of its core brands and to facilitate the expansion of its successful business model. This model, which integrates traditional and new media into compelling content and marketing platforms, will be extended beyond the space category through internal development and acquisitions, the company said.

"The credibility we have established as a leader in the category of space and astronomy content will enable us to gain a foothold in other areas of science and technological innovation," said Daniel Stone, president and chief executive officer. "The name 'Imaginova' was chosen because of its ability to better communicate the company's positioning."

"The name 'Imaginova' captures our corporate mission of inspiring intellectually curious people," Stone said. "We help entertain, inform and educate people about the awe-inspiring universe in which we live, while engaging their minds and capturing their imaginations. In addition to being a corporate identity, we believe that, in time, Imaginova will become a widely recognized and respected consumer brand."

Stone emphasized that Imaginova's existing brand franchises will continue to be expanded. These brands include:

Starry Night, the world's leading family of astronomy software and DVDs. In March, for the fourth consecutive year, Starry Night was recognized by the Parents' Choice Foundation with its Gold Award for Starry Night Enthusiast software and a Recommended Seal for the "Eyes on Mars" DVD. Last week, Starry Night Enthusiast received a Codie Award from the Software & Information Industry Association (SIIA).

Space News�, the premier business-to-business international news weekly dedicated entirely to the commercial and military space and satellite communication businesses. The publication is marking its 15th anniversary in 2004 and will be co-presenting its second annual Strategic Space Conference in Omaha in October.

Space.com, the award-winning web site that offers rich and compelling space, astronomy and technology content, including information, education, entertainment and business news. Space.com recently experienced its highest traffic levels ever as a result of the Mars rover missions. Space.com also recently announced content syndication deals with CNN.com and USAToday.com to add to its existing deals with msnbc.com and Yahoo.

"The public's interest in space is at a high level right now and will remain so for the foreseeable future," Stone said. "We are as committed as ever to being a leader in space and astronomy content." Stone reported that the company recently was tapped by the Coalition for Space Exploration to help with the promotion of the President's space initiatives through the implementation of a cross-platform marketing campaign.

Imaginova is backed by a "prestigious" group of investors. In August 2003, the company completed a new $5 million financing round which included investments from Blue Chip Venture Capital, Gannett Corporation, SpaceVest and Venrock.

SPACEMART

Global View: Ebbing Tide Of Money

Washington (UPI) May 15, 2004
For four years, ever since Federal Reserve Chairman Alan Greenspan began to slash interest rates, the tide has been coming in: a relentless tide of money that has lifted stock markets, house prices, bond prices, trade, growth. And not just in the United States but around the world. Houses in Australia, bonds in Moscow, pesos in Mexico: they have all been floating on the rising global pool of money. Now the tide is turning.

Thanks for being here; We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain. With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords. Our news coverage takes time and effort to publish 365 days a year. If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor $5 Billed Once credit card or paypal		SpaceDaily Monthly Supporter $5 Billed Monthly paypal only

The content herein, unless otherwise known to be public domain, are Copyright 1995-2016 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement All images and articles appearing on Space Media Network have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Space Media Network will be ignored and reported to Australian Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.