This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251118210337/en/

(Graphic: Xsolla)

Curated by GamesBeat's editorial team and authored by Dean Takahashi, Rachel Kaser, and the GamesBeat Partnerships group with contributions from the Xsolla APAC team, the report examines the distinct ecosystems of Japan, South Korea, and Southeast Asia, three markets whose combined strengths are setting new standards for innovation, monetization, and cultural influence across interactive entertainment.

Asia now represents the world's largest and most diverse gaming region, accounting for more than 286 million gamers across six core markets in Southeast Asia alone, a mobile gaming sector valued at $14.8 billion in 2025, and growth rates outpacing Western markets by nearly two-to-one.

Among the report's key insights:

-- Japan's gaming market reached $26.3 billion in 2024 and is projected to surpass $60.5 billion by 2033, driven by the strength of mobile RPGs and puzzle games, as well as enduring IP such as Pokémon and Final Fantasy.

-- South Korea continues to lead esports innovation, generating $69 million in 2024 and projected to reach $237 million by 2030 as mobile-first competition expands.

-- Southeast Asia has become a global mobile powerhouse, with esports revenue expected to exceed $350 million by 2025, and titles like Mobile Legends: Bang Bang have broken records with over 5 million concurrent viewers at its 2024 World Championship.

"The APAC region represents one of the most exciting frontiers in gaming today," said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. Partnering with GamesBeat on this report underscores our shared mission to help developers and publishers understand the regional nuances, monetization strategies, cultural trends, and infrastructure that are critical to success. These insights illuminate where innovation is happening now and where global opportunities are emerging next."

Dean Takahashi, Editorial Director of GamesBeat Reports, added:"Asia isn't just influencing the gaming world; it's leading it. From Japan's narrative depth and Korea's esports mastery to Southeast Asia's mobile revolution, this region is writing the next chapter of interactive entertainment. Our goal with this report, in partnership with Xsolla, is to provide actionable data and context that help the industry grow smarter and more globally connected."

The GamesBeat Reports series showcases how regional markets are influencing global trends through data-driven insights and expert perspectives. This second installment builds on the success of The State of the Industry: Dubai Report (August 2025) and continues the mission to expand global understanding of how gaming ecosystems evolve worldwide.

Download the report:Creating Opportunities for Video Games in Asia.

Explore regional market data, esports insights, and the emerging opportunities driving growth across APAC.

Read more about GamesBeat's latest report, Creating Opportunities for Video Games in Asia,presented by Xsolla, by visiting: xsolla.pro/gb-asia-report

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

About GamesBeat

GamesBeat is the leading independent media platform dedicated to covering the gaming, entertainment, and tech industries - delivering news and connections that impact the broader global business landscape. Dean Takahashi started GamesBeat in 2008. Since then, GamesBeat has been the trusted heart of the gaming industry's growth. GamesBeat has had a loyal global community, reaching C-suite executives, decision makers, developers, publishers, investors, tech providers, and enthusiasts. With GB MAX, GamesBeat is advancing its mission to provide senior executives and decision-makers with the insight and strategic connections they need to succeed in a rapidly changing global economy. GamesBeat is the destination for highly-impactful news, content, and live events that drive industry conversations, foster connections, and create opportunities for collaboration.

For more information, visit gamesbeat.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20251118210337/en/

Contact

Media ContactDerrick StembridgeVice President of Global Public Relations, Xsolla[email protected]

© 2025 Business Wire, Inc.Disclaimer:This press release is not a document produced by AFP. AFP shall not bear responsibility for its content. In case you have any questions about this press release, please refer to the contact person/entity mentioned in the text of the press release.