The company said it had developed a thin-film-transistor liquid crystal display (TFT-LCD) integrated circuit (IC) driver chip that provides resolution four times greater than rival chips.

"Development of high-resolution displays is urgently needed with the advent of camera phones, video phones, TV phones and other new products that require an entirely different level of image quality," said Kim Jin-Tae, vice president of System LSI Division at Samsung Electronics.

"The four-color sub-pixel rendering technology we recently developed will play a key role in the transition to ultra-high-resolution panels for mobile products."

He said the new chip would put Samsung, a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, in an advantageous position in the hotly-contested market for mobile displays.

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