by Staff Writers
Washington (AFP) Nov 03, 2014
US consumers are likely to spend $89 billion shopping online during the holiday season, a healthy rise despite fewer selling days, Forrester Research analysts said Monday.
The rise for 2014 is expected to be 13 percent, despite a late Thanksgiving, which shortens the traditional gift-giving season, Forrester analysts said.
"Shoppers turn to the web during the time-pressed period between November and December to avoid crowds, lines, and, in many cases, higher prices," said Forrester's Sucharita Mulpuru,
"This holiday season, e-commerce will experience a boom... as seasoned online consumers are growing more comfortable and reliant on the practice."
Mulpuru said the sales rise and short span between Thanksgiving and Christmas will strain the delivery networks that get packages out to consumers.
"With the expected 13 percent increase in e-commerce sales in 2014 for the months of November and December as compared to the same period in 2013, retailers and consumers must recognize the risk of shipping delays," she said in a blog post.
The National Retail Federation said last month it expects overall holiday sales this year to rise to $616.9 billion, a 4.1 percent increase from last year's level.
Satellite-based Internet technologies
|The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement All images and articles appearing on Space Media Network have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Space Media Network will be ignored and reported to Australian Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.|