Free Newsletters - Space - Defense - Environment - Energy - Solar - Nuclear
..
. 24/7 Space News .




TECH SPACE
Toy companies 'terrified' of tablets
by Staff Writers
New York (UPI) Dec 25, 2012


disclaimer: image is for illustration purposes only

A U.S. toy industry analyst says toymakers Mattel and Hasbro are "terrified" of children turning away from traditional toys toward tablet computers.

Sean McGowan, managing director of equity research at investment banking firm Needham & Company, said children as young as 3 years old are receiving tablets such as iPads and Kindle Fires for Christmas this year, instead of Barbie and other traditional playthings, The Financial Times reported Tuesday.

"The top two guys, Mattel and Hasbro, they are terrified," McGowan said. "They should be terrified, but the official party line is they're not terrified."

Hasbro officials said the company is working to catch up to the tech-savvy youngsters.

"Clearly, young people have an aptitude for and expectation with digital platforms that we need to recognize," said John Frascotti, chief marketing officer for Hasbro.

Frascotti said one of the company's attempts to recognize the importance of digital media is the reinvention of popular 1990s toy Furby, which now comes with a free mobile app used to "feed" the toy and translate its language, "Furbish," into English.

Mattel officials declined to comment.

.


Related Links
Space Technology News - Applications and Research






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





TECH SPACE
2012: Consumer tech takes center stage
Washington DC (UPI) Dec 24, 2012
For technology, 2012 seemed equal parts innovation and confrontation as the world's tech giants seemed willing to spend as much time in the courtroom as in their R&D labs. In patent wars that saw lawsuits flying thick and fast, it was U.S. tech titan Apple versus South Korea's electronics juggernaut Samsung that was most in in public eye. Apple accused Samsung of copying its prod ... read more


TECH SPACE
GRAIL Lunar Impact Site Named for Astronaut Sally Ride

NASA probes crash into the moon

No plans of sending an Indian on moon

Rocket Burn Sets Stage for Dynamic Moon Duos' Lunar Impact

TECH SPACE
Clays on Mars: More Plentiful Than Expected

Opportunity For Some Shoulder Workout At Copper Cliff

Enabling ChemCam to Measure Key Isotopic Ratios on Mars and Other Planets

Curiosity Rover Explores 'Yellowknife Bay'

TECH SPACE
NASA Puts Orion Backup Parachutes to the Test

White House to honor scientists, inventors

TDRS-K Arrives at Kennedy for Launch Processing

Sierra Nevada Corporation Selected by NASA to Receive Human Spaceflight Certification Products Contract

TECH SPACE
Mr Xi in Space

China plans manned space launch in 2013: state media

China to launch manned spacecraft

Tiangong 1 Parked And Waiting As Shenzhou 10 Mission Prep Continues

TECH SPACE
Expedition 34 Spends Christmas in Space

Three astronauts blast off for ISS in Russian craft

Soyuz rocket brings trio to space station

ISS Orbit Raised Ahead of Crew Arrival

TECH SPACE
Ariane 5 ECA orbits Skynet 5D and Mexsat Bicentenario satellites

Payload integration complete for final 2012 Ariane 5 mission

Arctic town eyes future as Europe's gateway to space

ISRO planning 10 space missions in 2013

TECH SPACE
Closest sun-like star may have planets

Nearby star is good candidate for Earth-like planets

Venus transit and lunar mirror could help astronomers find worlds around other stars

Astronomers discover and 'weigh' infant solar system

TECH SPACE
Amazon outage disrupts Netflix service

Acer said to be readying $99 tablet

Toy companies 'terrified' of tablets

Rumors tip lighter, thinner Apple iPad




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement