Subscribe free to our newsletters via your
. 24/7 Space News .




INTERNET SPACE
Mobile advertising worth $5.3 billion in 2011: survey
by Staff Writers
New York (AFP) June 6, 2012


Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed Wednesday in the first industry-sponsored measure of what is expected to be a booming market.

The survey by the Interactive Advertising Bureau with its IAB Europe affiliate and the research firm IHS found the Asia-Pacific region accounted for 35.9 percent of global revenues, followed by North America with 31.4 percent and Europe 25.9 percent.

Latin America tallied 3.5 percent and the Middle East and Africa 3.2 percent, the survey found.

More than half of the revenues ($3.3 billion) were search-related, while $1.5 billion was from display ads and $536 million from messaging.

"As mobile accelerates its global footprint, it is vital that we measure the worldwide and regional opportunities for advertisers," said Anna Bager, vice president of the IAB Mobile Marketing Center of Excellence.

Alain Heureux, president and chief executive of IAB Europe, said, "Hyper-personal and always-on, mobile has a tremendous potential as an advertising medium. We are recognizing the need for accurate and comprehensive data to support and provide evidence for its future growth."

Google buys mobile document maker Quickoffice
San Francisco (AFP) June 5, 2012 - Google on Tuesday said it had acquired the software firm Quickoffice, which allows users to create and edit documents on mobile devices.

The deal, terms of which were not disclosed, helps Google compete against Microsoft and others in the mobile space with the software allowing users to view, edit and create documents compatible with Microsoft formats such as Word, Excel and PowerPoint.

"We worked very hard to build Quickoffice as a user friendly, seamless and yet powerful way to view, edit, sync and share documents anywhere, anytime. It's been a very humbling experience to see this vision embraced by our users," Quickoffice co-founder Alan Masarek said. "Now, we are ushering in a new chapter with Google."

Alan Warren, Google's engineering director, called Quickoffice "a leader in office productivity solutions."

"Today, consumers, businesses and schools use Google Apps to get stuff done from anywhere, with anyone and on any device. Quickoffice has an established track record of enabling seamless interoperability with popular file formats, and we'll be working on bringing their powerful technology to our Apps product suite," Warren said on the Google blog.

.


Related Links
Satellite-based Internet technologies






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle








INTERNET SPACE
New Internet standard gives global network room to grow
Washington (AFP) June 6, 2012
A new Internet standard giving the global network more room to grow came into effect Wednesday, a move that users probably won't notice. The switch occurred at 0001 GMT Wednesday, when Internet operators switched to a new standard called IPv6 that allows for trillions of "IP" numbers or addresses, up from the current 4.3 billion. "To ensure the Internet can continue to grow and connect b ... read more


INTERNET SPACE
UA Lunar-Mining Team Wins National Contest

NASA Lunar Spacecraft Complete Prime Mission Ahead of Schedule

NASA Offers Guidelines To Protect Historic Sites On The Moon

Neil Armstrong gives rare interview - to accountant

INTERNET SPACE
Wind may have driven avalanches on Martian dunes

On The Hunt For Light-Toned Veins Of Gypsum

Mars missions may learn from meteor Down Under

Waking Up with the Sun's Rays

INTERNET SPACE
European Union launches latest space regulation efforts

CU-Boulder students to help NASA develop plant food production for deep space

China calls for inclusive development of outer space

New Moon for India

INTERNET SPACE
What will China's Taikonauts do aboard Tiangong 1?

Why is China sending a woman into space?

China launches telecommunication satellite

Tiangong 1 Ready To Meet Shenzhou 9

INTERNET SPACE
Capillarity in Space - Then and Now, 1962-2012

Dragon on board

SpaceX Launches Falcon 9 Dragon on Historic Mission

SpaceX Dragon Transports Student Experiments to Space Station

INTERNET SPACE
Another Ariane 5 begins its initial build-up at the Spaceport

Boeing Receives DARPA Airborne Satellite Launch Study Contract

Sea Launch Delivers the Intelsat 19 Spacecraft into Orbit

SpaceX Dragon capsule splash lands in Pacific

INTERNET SPACE
Tiny Planet-Finding Mirrors Borrow from Webb Telescope Playbook

Astronomers Probe 'Evaporating' Planet Around Nearby Star with Hobby-Eberly Telescope

Venus transit may boost hunt for other worlds

NSO To Use Venus Transit To Fine-Tune Search For Other Worlds

INTERNET SPACE
Samsung vows US launch of Galaxy despite Apple suit

Repelling the drop on top

Elvis Lives! US firm to create 'virtual' Presley

Taiwan's HTC denies Microsoft snub over Windows 8




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement