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TECH SPACE
Microsoft reaches into TV market with Xbox Live ads
by Staff Writers
San Francisco (AFP) June 14, 2012


Time launches digital subscriptions for all magazines
New York (AFP) June 14, 2012 - US magazine giant Time Inc. announced Thursday it would offer digital subscriptions for all 20 of its consumer magazine titles for iPad on Apple's Newsstand.

The titles includes Time magazine, Sports Illustrated, Money, People, Fortune and others, which will be available for US customers and in some international markets.

Time, a unit of Time Warner, said print subscribers will be able to access the digital editions at no additional cost, and that single issue copies will also be sold.

"We are thrilled to bring our entire US portfolio to Newsstand. It's an important step toward fulfilling our goal of being everywhere consumers want us to be," said Time Inc. chief executive Laura Lang.

"People love reading our digital magazines already on iPad and we are confident we can deliver an even greater consumer experience on Newsstand with digital subscriptions."

The move comes amid a growing trend toward digital subscriptions for newspapers and magazines amid declining print readership.

Microsoft on Thursday unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the Internet with old-school television viewing.

The technology colossus behind Xbox 360 videogame consoles said that Toyota, Unilever, and Samsung Mobile USA are developing campaigns tailored for "NUads" that will be rolled out at Xbox Live in three months or so.

"NUads marks the beginning of a new era for TV advertising," said Xbox Live entertainment and advertising general manager Ross Honey.

"It delivers the one thing traditional TV advertising is missing - engagement."

Viewers of NUads can provide feedback, such as taking surveys or answering questions, using button-and-toggle controllers or motion or voice control capabilities of Kinect accessories for Xbox 360 consoles.

Advertisers get the potentially insightful data, plus generalized demographic information about respondents.

"We developed NUads to breathe new life into the standard 30-second spot," Honey said. "With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."

Microsoft expected to charge premium prices for the Internet age television ads. Global revenue from television advertising this year will top $187 billion and climb in the years ahead, according to market trackers.

Microsoft this month stepped up its quest to be at the heart of home entertainment by syncing Xbox 360 consoles to smartphones and tablets while adding more blockbuster content.

Microsoft unveiled Xbox SmartGlass software for linking the world's leading consoles to iPhones, iPads, Android-powered gadgets and, of course, devices powered by the firm's new Windows 8 operating system.

SmartGlass capitalizes on the growing popularity of using Xbox Live to stream movies, music and other entertainment from the Internet.

The application lets people start watching a film on a tablet and then easily switch to home television screens without breaking continuity, a demonstration showed.

After a film routes to a television, the tablet automatically begins displaying supplementary information about actors or other topics related to the movie being watched.

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