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Google sees spending $30 bn buying foreign firms
by Staff Writers
San Francisco (AFP) May 21, 2014


Facebook giving smartphone app an ear for music
San Francisco (AFP) May 21, 2014 - Facebook on Wednesday said its mobile application will be getting an ear for music, as well as for film or television show sound tracks.

A feature being added in coming weeks to Facebook in the US on smartphones or tablets powered by Apple or Android software is intended to recognize songs, shows or movies based on listening, according to product manager Aryeh Selekman.

"When writing a status update - if you choose to turn the feature on - you'll have the option to use your phone's microphone to identify what song is playing or what show or movie is on TV," Selekman said in a blog post

Once activated, the audio feature searches for titles of songs, shows or films matching verses, lines or sound tracks and then lets people add the information to Facebook posts, according to Selekman.

Music shared in a post using the technique will include the option of Facebook friends getting 30-second previews of songs.

Information added to posts about recognized TV shows will include which episode was being watched "so you can avoid spoilers," Selekman said

- Publicis Group alliance -

Facebook also said it had sealed a partnership with French advertising and public relations giant Publicis Group emphasizing image and video marketing at the leading social network and its smartphone imagery-sharing service Instagram.

"Our work with Publicis will center on bringing clients closer to our products, and creating new planning and measurement tools to make buying easier, more efficient, and ultimately prove out ROI," Facebook global agency director Patrick Harris said in an email response to an AFP inquiry.

Facebook-owned photo sharing service Instagram in March landed its first deal with a major ad agency.

The leading social network wouldn't disclose financial aspects of the alliance with Omnicom, but online reports indicated it could be worth as much as $100 million in ads from clients the agency represents.

Facebook has maintained that Instagram's advertising strategy will involve displaying a limited number of high-quality images or videos from brands that already have a strong presence at Instagram.

Instagram in November began displaying ads as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal in early 2012.

Instagram's opening roster of advertisers included Adidas, Lexus, PayPal, Burberry and Ben & Jerry's ice cream.

California-based Facebook is carefully adding magazine-quality photo ads to Instagram as it hopes to bring in revenue from the service without alienating users.

Google told US regulators that it could spend as much as $30 billion of its offshore cash reserves on buying foreign companies or technology rights, it emerged Wednesday.

In responses to questions from the US Securities and Exchange Commission, the Internet titan said that the bulk of the money it is amassing outside the country is likely to be spent on acquisitions.

Google told regulators in a letter that "it is reasonable to forecast" that it needs from $20 billion to $30 billion of its foreign earnings to pay to companies or technology in the years ahead.

"We continue to expect substantial use of our offshore earnings for acquisitions as our global business has expanded into other product offerings like mobile devices where our competitors and business partners are no longer primarily US based multinationals," Google said in the letter, which was dated December of 2013.

Google said acquisitions would be a part of its overall growth strategy, and that the trend was for the sizes of deals to get bigger.

Silicon Valley analyst Rob Enderle of Enderle Group did not expect Google to go on an international buying binge any time soon, reasoning that the company may actually be keeping cash abroad to avoid getting slammed by taxes in the United States.

"The real reason companies retain capital overseas is not to buy startups, it is to avoid taxes," Enderle said, noting that other tech giants including Apple and Microsoft are in similar positions.

"Every company that has a multi-national position really has a problem bringing capital back here."

Last year, Google spent about $1.4 billion on more than 20 strategic deals, including the $1 billion acquisition of Israel-based Waze.

Google wrote that it tried to buy another foreign firm, which it did not name, in a deal that could have been valued between $4 billion and $5 billion.

A year earlier Google spent $12.4 billion to buy Motorola Mobility, which it is now selling to Lenovo at a fraction of that price.

Google told the SEC that about half of its revenue came from outside the US as of the end of last year.

Google also told regulators that it envisions that one day that digital ads along the lines of those seen on smartphones or tablets will begin popping up on once 'dumb' devices such as thermostats, eyewear, watches, and appliances being made smart with computer chips and Internet connections.

"We expect the definition of 'mobile' to continue to evolve as more and more 'smart' devices gain traction in the market," Google said.

"Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic."

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