Subscribe free to our newsletters via your
. 24/7 Space News .




TECH SPACE
Facebook shakes up engineering teams in mobile move
by Staff Writers
Menlo Park, California (AFP) Sept 13, 2012


Facebook on Thursday said that it has shaken up its engineering teams to make targeting smartphones a top priority at the world's leading social network.

"We have really just re-organized the company to build faster on mobile," Facebook director of product management Peter Deng said during a briefing with reporters at the company's campus in Menlo Park, California.

"In the past six months we transplanted mobile engineers to the other teams," he continued. "Slowly, over time we are making everyone a mobile engineer."

Facebook users have been shifting from accessing the social network on desktop computers or laptops to smartphones and tablet computers, where the company doesn't serve-up money-making ads.

About 7,000 different models of mobile devices are used daily to connect with Facebook and the challenge is to tailor experiences for each gadget, according to Facebook product manager Mick Johnson.

A focus on HTML 5 technology to connect across the spectrum of smartphones using mobile Web browsers resulted in lackluster results, according to Facebook.

"The performance wasn't what our users expected and we weren't happy with it either," Johnson said.

Facebook released a rebuilt application for iPhones a few weeks ago and saw its rating in Apple's online App Store go from two to four stars.

"Internally, we are psyched," Johnson said. "This is really just the start of the road for us; there are many things we want to do."

Facebook director of developer products Dough Purdy pulled an iPhone from one pocket of his jeans and an Android-powered smartphone from another, referring to them as the most social devices people have ever had.

Giving outside developers tools to optimize Facebook-synched applications for users of Apple or Android gadgets is part of the company's intensified focus on mobile, according to Purdy.

"Facebook has become a powerful engine for third-party developers to acquire new users," Purdy said. "And gaining new users is the name of the game; it is how you make money in this new world."

About 225 million people each month go to the Facebook App Center, which helps people find "social" applications based on factors such as what friends at the social network like.

"We are trying to deliver the best user experience whatever platform is available," Purdy said, noting that Facebook engineers remain bullish on HTML 5 technology for connecting with people through Web browsing software.

"HTML 5 is great to give us reach because most devices have some kind of Web browser," he explained. "We are building native applications for Android and iOS, but we can't build for all the devices that exist."

Android and Apple devices dominate the smartphone market. Facebook has started Android and iOS training sessions and expected to have 200 to 300 engineers trained by year's end.

Purdy saw "huge" potential for Facebook to make money from the shift to mobile devices, including getting revenue from helping people find things from shops or restaurants to "apps."

"What is Facebook really?" he asked rhetorically. "Word of mouth at scale."

Facebook founder Mark Zuckerberg said Tuesday the social network giant is focused on mobile devices and should be seen as a smart bet despite a "disappointing" stock market debut.

"It is really clear from the stats and my own personal intuition that a lot of energy in the ecosystem is going to mobile, not desktop (computers)," Zuckerberg said during an on-stage interview at a TechCrunch Disrupt conference in San Francisco.

"That is the future," he continued. "We are going to be doing killer stuff there."

Zuckerberg was adamant that the company was being underestimated and was on track to make "more money on mobile than we make on desktop."

His appearance at the conference marked his first public interview since the massive public offering on May 18 that was hotly anticipated -- but ended up being a flop.

Facebook shares debuted at $38 a share but were $20.71 at the close of trading Thursday on the Nasdaq.

.


Related Links
Space Technology News - Applications and Research






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





TECH SPACE
Apple needs more than iPhone 5: analysts
Tokyo (AFP) Sept 13, 2012
Asian mobile carriers look set to cash in on the iPhone 5 and its superfast speeds, but the model is not the game-changer that Apple needs if it is to remain top of the heap, analysts said Thursday. The phone's use of Long-Term Evolution (LTE) wireless technology will allow carriers to increase their charges and boost profits as existing users download more content and smartphone non-convert ... read more


TECH SPACE
Remains of astronaut legend Neil Armstrong buried at sea

Memorial service honors 'man on the moon' Armstrong

Chandrayaan II may be delayed, says ISRO Chief

First man on moon to be buried at sea: Armstrong family

TECH SPACE
Aging Mars rover discovers geological mystery

Mars Rover Curiosity Arm Tests Nearly Complete

Mars Rover Spectrometer Finishes Calibration-Target Reading

Next Mars Mission Enters Final Phase Before Launch

TECH SPACE
Mankind's messenger at the final frontier

35 years on, Voyager 'dancing on edge' of outer space

Space-age food served up with seeds of success

Africa eyes joint space agency

TECH SPACE
Tiangong Orbit Change Signals Likely Date for Shenzhou 10

China Focus: Timeline for China's space research revealed

China eyes next lunar landing as US scales back

China unveils ambitious space projects

TECH SPACE
Luca Parmitano flying high

Astronauts Take Second Spacewalk

ISS crew complete space station repair

Crew Wraps Up Preparations for Wednesday's Spacewalk

TECH SPACE
ISRO's 100th space mission blasts off, PM witnesses historic event

SES signs three satellite launches with SpaceX

S. Korea to make third rocket launch bid in October

Arianespace concurrently manages six missions with Ariane 5 and Soyuz

TECH SPACE
Two 'hot Jupiters' found in star cluster: NASA

Planets Can Form in the Galactic Center

Birth of a planet

A Hot Potential Habitable Exoplanet around Gliese 163

TECH SPACE
Nano-velcro clasps heavy metal molecules in its grips

HYLAS 2 Communications Satellite Completes In-Orbit Testing

U.S. Air Force Chooses Northrop Grumman to Demonstrate Next-Generation Air Defense Radar System

iPhone 5 not just a phone; it's a stimulus too




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement