by Staff Writers
San Francisco (AFP) June 6, 2011
Apple chief executive Steve Jobs on Monday interrupted his medical leave to unveil a free service called iCloud that stores music, photos and other content on the Web and shares it across multiple devices.
"We're going to move the digital hub to the cloud," the 56-year-old Jobs told software developers at Apple's annual Worldwide Developers Conference (WWDC) at San Francisco's Moscone Center.
Jobs and other Apple executives also gave developers a preview of the next generation of Lion, the software that powers Macintosh computers, and iOS 5, the latest mobile operating system for the iPhone, iPad and iPod Touch.
But the highlight of the event was Apple's long-awaited iCloud service, which eliminates the need to hook up a cable to transfer music, photos, documents or electronic books between Apple devices.
"Keeping these devices in sync is driving us crazy," Jobs said to cheers from the audience of more than 5,000 software developers. "We've got a great solution for this problem, and we think the solution is our next big insight.
"iCloud stores your content in the cloud and automatically pushes it to all your devices," he said.
Apple said iCloud wirelessly synchronizes mail, contacts, calendars, photos, applications, e-books, music and other files across devices.
Apple's "iTunes in the Cloud" lets users download previously purchased music and new music purchases to Apple devices while a Photo Stream service wirelessly pushes photos to all connected devices and computers.
For music not purchased through iTunes, Apple is offering a service called "iTunes Match" for $24.99 a year that matches music in a subscriber's personal digital music collection and makes it available online.
Michael Gartenberg, an analyst at technology research company Gartner, said iCloud represents a "pretty big shift for Jobs."
"Where 10 years ago he talked about the Mac as the hub for your digital life today he said the cloud is now the hub for your digital life," Gartenberg said.
"Apple's talking about an entire ecosystem," he said. "What they presented today was from a software platform perspective an entire vision of the future of the digital consumer all tied together by cloud service offerings."
Jobs, dressed in his trademark black pullover and blue jeans, took the stage to a standing ovation shortly after the music sound system blared out the James Brown hit "I Feel Good."
"Thank you, that always helps," said Jobs, who appeared thin but relatively healthy in his first public appearance since March, when he unveiled the iPad 2.
Jobs, who underwent a liver transplant two years ago and has previously battled pancreatic cancer, was making just his second public appearance since going on medical leave in January with an unspecified illness.
Jobs and other Apple executives took a number of potshots at the personal computer during Monday's event, stressing that iCloud eliminates the need for a user's life to revolve around a PC.
"We're going to demote the PC to just being a device," Jobs said.
With the new version of iOS 5, for example, a personal computer would no longer be needed to set up and activate an iPad and software updates will be delivered wirelessly.
"With the new iPad we're ushering in the post-PC world," said Scott Forstall, senior vice president of iPhone software. "Now if you want to cut the cord, you can."
Apple's senior vice president of worldwide product marketing Phil Schiller demonstrated features in the next generation of Lion including "air drop," which allows Macintosh users to transfer files with other nearby Mac users through a peer-to-peer wireless connection.
A new iMessage service lets users send text messages, photos and videos between Apple devices while Newsstand is a bookshelf for newspaper and magazine subscriptions that updates automatically with the latest issue.
A camera icon on the iPad now lets users open the camera directly from the lock screen and the volume button can be used to take a picture.
Lion will be available as a download in July for $29.99, considerably cheaper than the $129 charged for previous upgrades.
Apple said iCloud will be available this fall with the release of iOS 5 and will provide five gigabytes of free cloud storage for mail, document storage and backup.
Music, applications, books and photos do not count against the storage limit.
Apple shares lost 1.57 percent on Monday to close at $338.04.
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