Free Newsletters - Space News - Defense Alert - Environment Report - Energy Monitor
. 24/7 Space News .




EARTH OBSERVATION
Apple CEO sorry for maps shortcomings
by Staff Writers
New York (AFP) Sept 28, 2012


Apple apologized Friday for its glitch-ridden maps application in the new operating system used by the iPhone 5 and urged customers to use rival programs while improvements are made.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment," chief executive Tim Cook said in an open letter.

"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Apple developed its own mapping program included in its new mobile iOS 6 operating system, and in doing so booted off Google Maps, which had been the default program for Apple devices.

But the new Apple program immediately drew scorn for omitting key landmarks and cities, failing to identify correct locations and distorting views from its images.

Cook encouraged customers to use alternatives, including Google, as Apple works out its bugs.

"The more our customers use our Maps, the better it will get, and we greatly appreciate all of the feedback we have received from you," he said.

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their Web app."

Although the maps application does not generate revenues directly, it often links to searches, and keeps users in the company's "ecosystem," which can be important over the long term.

The apology came as Apple was launching its new iPhone in 22 additional countries, a week after a rollout in nine. The device, which sold more than five million in its launch weekend, is set to be available in 100 countries by year's end.

The new iOS 6 operating system according to Apple, has been downloaded for more than 100 million devices, including previous versions of the iPhone and the iPad tablet,

But the maps glitches have tarnished the reputation of the iconic US firm, and some analysts have suggested the problems could drive customers away from the iPhone.

Google has been silent so far on whether it will produce a new maps app for iOS 6, but the Google Maps program can be accessed through Web browsers on Apple devices.

Forrester Research analyst Kerry Bodine said the foul-up suggests Apple is steering away from the tradition imposed by the late co-founder Steve Jobs of ensuring quality even when it hurts the bottom line.

"Jobs always put the customer experience first," she said.

"If he were alive today, I'm positive he would have made the tough decision to prioritize the user experience over the urgency to include Apple Maps in iOS 6.

"The decision to move forward with a not-ready-for-primetime mapping app has the potential to erode the trust that Jobs built, and the Apple brand right along with it."

Roger Kay, analyst with Endpoint Technologies Associates, offered a similar view.

"Apple's own maps app, clearly inferior now, will likely improve over time, reducing the current irritant," Kay said. "But this is the first time that I can recall when Apple made a decision to sacrifice user experience for competitive positioning."

Many of the map miscues were highlighted on social media sites, including a Tumblr page titled "Those Amazing iOS 6 Maps."

One user posted an image from the maps program, saying, "The Helsinki Central Railway Station has magically turned into a park."

Another posting said, "Apparently Belgrade, Serbia has no rivers."

Apple shares fell 2.09 percent to close at $667.10, after topping $700 last week.

.


Related Links
Earth Observation News - Suppiliers, Technology and Application






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





EARTH OBSERVATION
Landslide mapping in the Swiss Alps
Paris (ESA) Sep 27, 2012
Archived radar data from the Envisat mission are playing an important role in mapping landslides in Switzerland. The mission's vast archives continue to prove useful for mapping ground deformation. Landslides are a natural hazard of special relevance in Alpine regions. This ground displacement can severely damage human lives and infrastructure. Earth-observing satellites - specifically th ... read more


EARTH OBSERVATION
China has no timetable for manned moon landing

Senior scientist discusses China's lunar orbiter challenges

NASA sees 'gateway' for space missions

Protection for Moon, Mars astronauts eyed

EARTH OBSERVATION
Mars-like Places on Earth Give Insights into Rover Data

A windshield wiper for Mars dust

Curiosity Finishes Close Inspection of Rock Target

Where is Deimos?

EARTH OBSERVATION
Bryan Campen joins XCOR as Director of Media and Public Relations

B612 Wins Funding Support From Prominent Business Leadersy

Cavenauts return to Earth

Brazil unveils tax incentives to boost tech innovation

EARTH OBSERVATION
China Spacesat gets 18-million-USD gov't support

Tiangong Orbit Change Signals Likely Date for Shenzhou 10

China Focus: Timeline for China's space research revealed

China eyes next lunar landing as US scales back

EARTH OBSERVATION
Space freighter undocking set for Friday

Russia to send all-novice crew to ISS

ATV undocking postponed

Crew Members Prepare for Departure

EARTH OBSERVATION
California Governor Signs the Spaceflight Liability and Immunity Act

Processing is underway with the next Automated Transfer Vehicle to be orbited by Arianespace

Fueling underway with the Galileo satellites for next Soyuz launch from French Guiana

SpaceX, NASA Target Oct. 7 Launch For Resupply Mission To Space Station

EARTH OBSERVATION
Stagnant Interiors Suppress Chances of Life on Super-Earths

Meteors Might Add Methane to Exoplanet Atmospheres

Two 'hot Jupiters' found in star cluster: NASA

Planets Can Form in the Galactic Center

EARTH OBSERVATION
Search for element 113 concluded at last

Kodak dumps inkjet printers, more jobs

Sleek new PlayStation 3 model makes US debut

Pigs' revenge as 'Angry Birds' makers launch new game




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement