20 Million U.S. Households To Use Satellite Radio By 2010

SPACEMART

Twenty Million U.S. Households To Use Satellite Radio By 2010

Los Angeles CA (SPX) Apr 14, 2005
More than 20 million US households will listen to satellite radio by 2010 as digital audio becomes more popular, according to a study released Tuesday by Forrester Research.

Satellite radio reached 4.5 million subscribers in the United States by the end of 2004, up more than 150 percent from 2003, according to Forrester Research, a high-tech market research firm.

Releasing a report on the future of digital audio, Forrester Research said digital audio formats, like satellite radio, online radio, and podcasting - subscription-based programming that is pushed to MP3 players - are creating new business models and opportunities in radio and the music industry.

"Consumers want to listen to what they want, when they want, on the device of their choosing," said Ted Schadler, vice president of Forrester.

Schadler believed that new formats like online radio and podcasting, where downloadable content is sent directly to an MP3 player, will give consumers more programming and ultimate flexibility.

In addition to 20.1 million US households who will listen to satellite radio, 12.3 million US households will use their MP3 players to listen to audio podcasts by 2010, as MP3 adoption climbs and broadband reaches 62 percent of households, Forrester Research projected.

Online radio (streaming audio) will continue to grow as portals like AOL, Yahoo!, and MSN increase programming, and traditional broadcasters move portions of their programming online, reaching 30 percent of all US households and close to 50 percent of US households with broadband by 2010.

"If radio and music executives can successfully shift their thinking to embrace new audio delivery methods, both industries will benefit from new revenue streams and increased consumer loyalty over the next several years," said Schadler.

To succeed in today's fragmented, consumer-driven market, radio should take note of the lessons learned in the TV industry when cable entered its programming mix, Forrester Research said.

The market research firm suggested that music and radio executives adopt subscription-based models, on-demand delivery, and ad targeting strategies for radio to successfully maximize its new formats.

SPACEMART

PanAmSat Signs Global Distribution Deal With China Radio International

Sydney, Australia (SPX) Apr 13, 2005
PanAmSat announced Tuesday that it entered into a multi-year agreement with China Radio International (CRI), China's sole overseas radio network.

Thanks for being here; We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain. With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords. Our news coverage takes time and effort to publish 365 days a year. If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor $5 Billed Once credit card or paypal		SpaceDaily Monthly Supporter $5 Billed Monthly paypal only

The content herein, unless otherwise known to be public domain, are Copyright 1995-2016 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement All images and articles appearing on Space Media Network have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Space Media Network will be ignored and reported to Australian Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.