WorldSpace Sat Radio Targets ExPats In News Sales Drive

SPACEMART

Washington - Mar 04, 2004
WorldSpace Corporation announced the first multinational satellite radio subscription plan available across the WorldSpace Satellite Radio global footprint, which covers Europe, Asia, the Middle East and Africa.

The initial target market for phase one of the global subscription roll out will be American and British Expatriates living and working abroad, including the US Military. WorldSpace is the global digital media and satellite technology company that created the new medium of satellite radio delivery for Digital Audio Radio Services (DARS).

Integrating some of the world's most recognized media brands including Fox News, National Public Radio (NPR), Bloomberg, Radio Caroline, talkSPORT, BBC, and Virgin Radio UK, with world class original content programming including music, motivational spoken word and dozens of international channels, the "Home Team Radio/Brits Abroad" subscription offering will be available for $9.99 U.S. with special additional receiver subscription and multi-year incentives.

Subscription and receiver sales will be available beginning mid April 2004 on line at www.worldspace.com and via phone through WorldSpace Global Customer Service. A complete list of the WorldSpace Satellite Radio subscription offering, retailers and dealers is available on-line at www.worldspace.com.

WorldSpace Satellite Radio began broadcasting throughout the world in 1999 with all channels free to listeners with the purchase of portable digital satellite radio receivers. WorldSpace was the first satellite radio company to test audience acceptance of subscription satellite radio in 2000 with limited national and regional offerings first available in India, South Africa and Europe.

"Regardless of their geographic location, consumers show a strong interest in the choice of portable or mobile satellite radios that feature unique, compelling content and programming. The programming we will be offering with this package is largely unavailable from the limited terrestrial (AM/FM) radio present in the countries we will be serving," said Andy Ras- Work, COO for WorldSpace.

The WorldSpace satellite Radio advantage for U.S. Military stationed within the WorldSpace global footprint outside of the Americas was detailed by Wilson Baker, Jr., Senior Vice President of the Government Sales Unit (GSU) of WorldSpace Corporation, who is a Viet Nam era and Desert Storm veteran. "As a former member of the military, I know how important a connection to home can be for so many.

Familiar songs and voices can go a long way for morale as well as immediate connection to breaking world news. Among our business solutions for governments and corporations, my Team has been working with PX, MX and NX around the world to offer our digital satellite radio receivers for sale to members of the U.S. Military."

WorldSpace GSU Solutions are available on the GSA Schedule. The launch of Satellite Radio in the United States in 2001 provides distribution of WorldSpace original content programming previously unavailable in America.

Consumer appeal and mass acceptance of Satellite Radio stateside has been proven by the recent sales/subscriber milestones surpassed by XM Satellite Radio, utilizing some proprietary WorldSpace technology to deliver satellite radio to over 1.5 million customers throughout the continental United States.

WorldSpace produces four of the full-time music channels delivered to US subscribers by XM.

WorldSpace is the pioneer of satellite radio delivery for digital audio radio services (DARS). WorldSpace serves Asia, Europe, the Middle East and Africa. Through its subscription-based service, WorldSpace broadcasts news, music and educational programming to a global service area that includes more than four billion people and targets its programming to consumers, governments, and other organizations.

SPACEMART

How Many Satellites Are Enough

a Futron Industry Report
Bethesda - Mar 01, 2004
The satellite industry has experienced many profound changes over the last decade: the expansion of the Direct-To-Home television market, the rise and fall of the low Earth orbit telecommunications systems, and the development of the Internet as a source of demand, to name just a few.

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