Digital Angel Offers Cattle-Tracking Products in Canadian Market

GPS NEWS

tracked all the to the supermarket

St. Paul MN - Apr 01, 2004
Digital Angel will begin marketing a broad range of radio-frequency identification (RFID) cattle-tracking system products in Canada under its distribution arrangement with Compass Animal Health Inc., a private company based in Edmonton, Alberta.

Highlighting its commitment to the Canadian market, Digital Angel will officially launch the full line of Destron Technologies cattle and swine electronic identification products, including RFID (radio frequency identification) ear tags and scanners, to a select group of veterinarians and farm supply retailers at a trade show sponsored by Compass Animal Health to be held in Calgary, Alberta, Canada during April 3 and 4, 2004.

Zeke Mejia, Digital Angel's Chief Technology Officer, commented, "Digital Angel has worked hard to get our RFID products validated in support of the initiative by The Canadian Cattle Identification Agency (CCIA) to make the transition to RFID ear tags for their national cattle identification program on January 1, 2005.

We have been testing the retention, readability and overall functionality of our products and systems in tag trials and projects for the last four years in anticipation of the implementation of RFID technology.

It has been a long-term investment of time, money and technical resources into this very important market, and we believe it has proved extremely worthwhile. Our RFID ear tag is one of two electronic ear tags available for use in 2004."

Digital Angel's Chief Executive Officer, Kevin McGrath, stated, "This is a crucial time for Canada's beef industry, and we believe that Digital Angel's cattle-tracking systems can play an essential role in enhancing confidence in the international beef markets as Canada extends its trade with its international partners, and we hope to make a substantial contribution to the Canadian marketplace with our cattle-tracking systems."

Julie Stitt, General Manager of CCIA, stated, "In addition to its RFID ear tags, Digital Angel's ISO-compliant scanners have demonstrated satisfactory performance in tag trials conducted at feedlots and at packing plants. Digital Angel has assured us that it is committed to developing a full suite of products to meet the scanning requirements of our marketplace in order to assure the success of CCIA's transition to RFID in January 2005."

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