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Graphic: Xsolla

As developers navigate new distribution models and evolving monetization approaches, the Q3 2025 edition offers a practical perspective on where the market is heading. The global player base is projected to reach 3.6 billion by year-end, with revenue on track to reach $188.8 billion-driven by steady momentum, including console hardware refreshes, PC gains in Asia, and ongoing strength in mobile.

Key highlights from the Q3 2025 edition include:

-- Regional Deep Dives:China: Market projected to reach $50.7B by 2025; mobile accounts for over 70% of revenue. Developers lean into niche genres, direct-to-fan models, and UGC.Europe: Forecast $33.1B in 2025; mobile leads at 44% of revenue. The Digital Markets Act continues to shape the dynamics of platform competition.MENA: A fast-rising hub valued at $7.45B (2023) with a strong growth outlook; localized wallets and alternative payments expand access in underbanked markets.

-- Actionable Market Signals:Players are spending more on fewer, higher-quality titles, while live-ops, premium casual, and short-form content are boosting retention and monetization.Developers are prioritizing payment flexibility, onboarding speed, and automation to reduce friction and improve margins.Investment remains selective, with $193M in VC funding in Q2 2025, with Asia and North America leading in activity by region and deal count.

-- Event Takeaways:ChinaJoy: SDK-direct monetization, curated supply paths, and premium ad formats point to long-term value and transparency.Gamescom: Alternative payments, cloud distribution, and faster, automated integrations emerged as near-term differentiators.

"This year has been one of steady momentum across every major gaming market," said Chris Hewish, President at Xsolla. "Our State of Play report delivers the data and the context developers need to make decisions with confidence from payments and distribution to engagement and retention so they can scale thoughtfully in the months ahead."

The report features interviews and insights from industry leaders, along with visualized data on global players, platform revenue, regional payment preferences, and investment trends. It provides developers with clear takeaways to inform roadmap, monetization, and go-to-market plans for late 2025 and beyond.

Access the Report: The Xsolla Report: State of Play - Q3 2025 Edition, Vol. 8, is available now at xsolla.pro/xsollareportq3

To learn more about The Xsolla Report: State of Play - Q3 2025 Edition, Vol.8, visit: https://xsolla.pro/txr-q3-2025

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

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Contact

Media ContactDerrick StembridgeVice President of Global Public Relations, Xsolla[email protected]

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