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Whitepaper highlights ground segment's critical role in satellite connectivity by Staff Writers Paris, France (SPX) Feb 23, 2022
The satellite industry is set for unprecedented transformation, with the impact of cloud-based systems, the introduction of next-generation NGSO broadband constellations, and convergence towards a unified 5G network architecture. However, ground segments will also have to play a pivotal role to allow the industry to fully embrace and benefit from these changes. While satellites have embarked on a journey that will allow them to blend in seamlessly with every other type of access technology, creating full interoperability within end-to-end converged networks like 5G, this new era of connectivity can only be realised through innovation on the ground. This spirit of revolution will see the satellite industry embracing key technology enablers that are already well-known in the telco world and adopting them to reduce operational complexity and to unite the next generation of cellular networks with next generation satellite networks. "The ground segment's role is key to creating a pathway to a fully digitised and virtualised network, one that dynamically matches satellite resources with real-time customer demand and is in perfect sync with 5G architectures. We launched the "New Ground" innovation campaign as an industry manifesto that highlights the critical nature of ground infrastructure in the future of this new connectivity landscape," said Frederik Simoens, CTO, ST Engineering iDirect. "Without New Ground, we cannot benefit from New Space." New Ground, ST Engineering iDirect's approach to a new era in ground system infrastructure, is backed by insights and expertise from Euroconsult, a company with over 40 years' experience in the satellite industry to provide whitepaper that offers insight into the future of the market. "Together, this new way of thinking will help facilitate the push towards a more collaborative and coordinated industry approach. These are the visionary changes needed to revolutionise the global connectivity between space-based technologies and a complementing ground segment," Pacome Revillon, CEO Euroconsult.
Advertising plays key role in satellite TV success, study shows Notre Dame IN (SPX) Jan 11, 2022 The pay television market in the United States was dominated by a handful of cable operators until the early 1990s with the entry of satellite TV, which has grown consistently ever since. A new study from the University of Notre Dame documents the role of advertising to help explain satellite operators' continued success. "Commercial Success through Commercials? Advertising and Pay TV Operators" was recently published in the Journal of Marketing Research from Joonhyuk Yang, assistant profess ... read more
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