With a broader presence this year, located at Hall 1 booth 1G45, NAVTEQ will host more than 10 partners and will launch and showcase its latest map data, rich content and developer programs including:

- NAVTEQ Discover Cities: With the launch of NAVTEQ Discover Cities, a bundle of map data, pedestrian geometry, mass transit information and pedestrian-relevant Points of Interest (POI) data built specifically for location-aware mobile devices, NAVTEQ puts the power of a pedestrian travel guide on a mobile device. NAVTEQ Discover Cities extends the power of the NAVTEQ map by delivering detailed information about cities, tourist attractions, public transit systems and other data highly relevant to urban pedestrians traveling on business or as a tourist.

It gives mobile consumers the information they need to find out what's near them and how best to get there, delivered in a personally relevant fashion. Samples of prototype applications featuring NAVTEQ Discover Cities that virtually turn the navigation device into a personal location based tourist guide will be displayed on site.

- NAVTEQ's Map Network: Map Network is a line of mapping and location technology solutions for destinations, events and venues that is part of NAVTEQ's portfolio of content products and services. Developed in concert with expert partners, Map Network solutions comprise highly customized print, on-line and mobile maps, event guides and 3D tours -- enabling brand differentiation in a new and relevant way.

Map Network solutions and content management platform enable the creation, management, publishing and distribution of complex location content. Over 145 destination marketing organizations, hundreds of events and a wide range of venues including major hotels, convention centers and museums benefit from Map Network maps and solutions.

- NAVTEQ Network for Developers: Barcelona has also been designated to further extend the reach in the developer and operator community and to present officially NAVTEQ Network for Developers, a dynamic online web portal and functional tool that provides companies with technical and business support that enables application development. By offering access to an extensive assortment of valuable tools and data, the NAVTEQ Network for Developers site is on the forefront of a connected ecosystem designed to support growth in the next generation of location-based services.

By simple web registration, developers benefit from sample NAVTEQ map data and access to industry-leading geospatial tools, online forums, frequently asked questions, e-mail technical support and NAVTEQ leading analysis and proprietary research. For more information or to register visit here.

- NAVTEQ Global LBS Challenge: Initiated in 2003, NAVTEQ Global LBS Challenge is the premier event for wireless LBS innovation, inviting developers around the world to build innovative, non-commercialized LBS applications that work with mobile phones and/or wireless handheld devices using dynamic positioning technology and NAVTEQ map data. Several key companies in the LBS developer community are working with NAVTEQ to sponsor this year's Global LBS Challenge, bringing with them invaluable resources and opportunities.

Nokia globally sponsors the Challenge for the third consecutive year together with Autodesk for this 2008 edition. Joining them, additional influential sponsors and partners include deCarta, and PTV as Platinum sponsors, Telefonica (Movistar) and Orange as Gold sponsors. Sponsors and partners offered free access to tools, platforms and support to NAVTEQ Global LBS Challenge developers in Europe. NAVTEQ Global LBS Challenge participants compete for a sizeable global prize pool, valued this year up to an unprecedented euro 2 million, and consisting of cash, licenses and services from NAVTEQ and sponsors of the event.

- Booth Partners: companies joining NAVTEQ booth include Alk, Appello, AtlasCT, Magellan, NaviExpert, Network In Motion, PH Informatica, Ubiest, Webraska.

The Mobile World Congress will also be the setting where NAVTEQ will host for the third year the final judging and Awards Ceremony of the NAVTEQ Global LBS Challenge for EMEA respectively Sunday 10 February, and Tuesday 12 February, at Poble Espanyol, located next to the venue of the Congress. This year, executives from Fotovista/Dixon, O2, Truffle Ventures, Nokia, Autodesk, Vodafone, Deutsche Telekom, WebMobility, Telecom Italia, Innovacom and GPS and Co will serve as the official judges and will base their final decisions on the following criteria: commercial viability, unique functionality and features and ease of use.

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