MarineMax has announced new partnerships with Sea Tow Services International and Marinalife. "Our mission at MarineMax isn't just to get people on the water, it's to maximize their enjoyment on the water through exceptional service, education and support, and enhancement of their boating lifestyle," said William McGill, President and Chief Executive Officer of MarineMax.

"We were the first boat retailer to provide a two-year maintenance program and Rewards Club to buyers. Now, by extending Sea Tow and Marinalife benefits to our customers, we're adding world-class protection and peace of mind to our comprehensive package."

Under the terms of the Sea Tow agreement, each person who purchases a new boat from MarineMax will receive a complimentary 95-day Sea Tow Gold Card membership and each person who purchases a used or brokerage boat from MarineMax will receive a complimentary 60-day Sea Tow Gold Card membership.

"Sea Tow is uniquely positioned to bring MarineMax's mission to life on the water," said Capt. Joe Frohnhoefer, Sea Tow's founder and CEO.

"Most boaters plan for a great day out on the water, but unexpected situations do arise. And, sometimes it's just the little things - like getting extra help in navigating a tricky inlet or a heavily shoaled bay - that make all the difference. Simply knowing that Sea Tow's expert captains have your back 24/7 makes boating that much more carefree. We are proud to partner with such a reputable brand as MarineMax and look forward to providing their customers with exceptional on-water service."

All purchasers of a new, used or brokerage boat from MarineMax will receive a base-level membership in the MarineMax Rewards Club, which provides parts discounts, service specials, sales promotions, exclusive events, deals from vendor partners and concierge services to its members. Sea Tow members will also be able to opt into the base-level MarineMax Rewards Club at no charge.

Under the terms of the Marinalife agreement, Rewards Club members will receive access to marina information and reviews, destination guides, port reports and nautical charts; fuel locator and pricing; special offers and downloadable coupons for marinas and fuel, and a one-year subscription to leading boating publications.

"Our goal is to provide the boating community with as many comprehensive resources as possible to make their trip-planning process a one-stop experience. From our online cruise planning tools to our iPhone app, we help boaters access the types of information they need when and how they need it," said Joy McPeters, President and CEO of Marinalife.

"We share the same boating clients as MarineMax - active boaters - and we share the same goal of maximizing their enjoyment on the water."