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INTERNET SPACE
Instagram hits 300 million users, passes Twitter
 by Staff Writers
 New York (AFP) Dec 10, 2014


Internet overload? No, survey says
Washington (AFP) Dec 08, 2014 - Most people are happy with the Internet as a source of on-demand information, with only a small percentage hit by "information overload," a survey of US users showed Monday.

Some 72 percent of those surveyed said they liked having the Internet's resources at their fingertips, and 26 percent felt overwhelmed by the amount of data online.

"We have asked this 'information overload' question since the beginning of our research in 2000 and have consistently found the same thing: Americans like lots of information choices and don't feel particularly oppressed by the growing flows of material into their lives," said Lee Rainie, Internet project director at the Pew Research Center.

"Even through all the tech change in the past generation, people say they are coping fine and relish the new options they have to get and share the information that matters to them."

The Pew survey shows that 87 percent of adults who access the Internet said it has improved their ability to learn new things.

Some three-fourths of those surveyed said they are better informed about national and international news and pop culture because of the Internet.

And 67 percent said they are better informed about friends and 60 percent know more about their family from online tools.

More than seven in 10 Internet users say digital technologies have improved their ability to share their ideas and creations with others, up from 55 percent in 2006, the report said.

This comes with two thirds of those online using social networking sites.

The survey found 77 percent of adult Internet users say today's students are better informed because of online access, and just eight percent said it has made them less well-informed.

Surprisingly, the respondents under age 30 were less convinced of the Internet's value: 19 percent in that age group said the Internet has had little impact on students, compared with nine percent of those older than 30.

The report is based on an online survey conducted September 12-18 among a sample of 1,066 adult Internet users. The margin of error is estimated at 3.3 percentage points.

Instagram, the photo-sharing social network owned by Facebook, announced Wednesday it has more than 300 million users as it unveiled a new system to authenticate celebrity members.

The update means Instagram has for the first time overtaken Twitter, which claimed 284 million active users at the end of September.

"Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day," Instagram chief executive Kevin Systrom said in a blog.

"Instagram is home to creativity in all of its forms, a place where you can find everything from images of the Nile River to the newest look from Herschel Supply or a peek inside the mind of Taylor Swift."

Systrom also said Instragram would start using "verified badges for celebrities, athletes and brands," to help users ensure they are following these members and no copycats.

"These badges will start rolling out over the coming days," Systrom said

"We're committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the Web... we've been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts."

Facebook completed its acquisition of Instagram in 2012. The original price was pegged at $1 billion but the final value was less because of a drop in Facebook's share price.

The main point of Instagram is to share smartphone snaps, which can be enhanced with image filters to mimic historic types of film.

Debra Aho Williamson at the research firm eMarketer said Instagram has a good deal of potential for advertising with an estimated 52.5 million monthly users in the US alone.

"With 300 million monthly users, Instagram's audience is becoming very attractive to marketers, especially brand advertisers, and its rapid growth will only make it more appealing," said Williamson.

"Instagram's ad business is still very new and has a lot of growing up to do -- for example, its targeting capabilities are still very limited -- but the company's new authentication initiatives send a message to the ad community that their followers will be real entities and that the impressions they receive will not be fakes or bots."

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