Hayabusa, a globally trusted freshwater and saltwater fishing hook manufacturer supplying major international retailers, faced a new RFID tagging mandate from one of its customers as part of efforts to enhance supply chain visibility through item-level serialisation.

Assigning each product a unique identity enables precise tracking of individual products through the supply chain, helping manufacturers and retailers improve inventory accuracy, reduce errors and ensure full traceability from production to sale. With a wide variety of products and the need to meet this mandate, the company sought a reliable solution provider.

Building on years of partnership providing barcode labelling solutions, SATO collaborated closely with Hayabusa to transform its labelling operations with RFID technology. Through SATO's RFID Vendor Tagging solution, Hayabusa can now print and encode EPC-compliant1 RFID labels onsite in a seamless and efficient process. Operators simply scan a barcode to trigger RFID label printing powered by SATO printers integrated with Loftware Cloud. Each label is encoded with a unique serial number managed securely in the cloud to ensure full traceability and compliance with the retailer's requirements.

SATO also worked closely with its label partner, Avery Dennison to supply RFID tags pre-approved by the global retailer, giving Hayabusa confidence in every shipment.

"SATO gave us not just a product, but a complete solution," said Tochigi Masashi, Production Manager of Hayabusa. "They came onsite, trained our team, and made sure everything worked smoothly. With this solution, we can print the exact quantity of RFID labels we need in our plant - no minimum order quantities, no duplication. It gives us total peace of mind."

"We are proud to support Hayabusa's successful transition to RFID," said Tran Chanh Trung, Sales Supervisor (Apparel) of SATO Vietnam Solutions. "As RFID tagging becomes the new standard in global retail, SATO will continue helping manufacturers achieve compliance and scale their RFID adoption-from label printing to advanced solutions like RFID tunnels for automated verification of goods receiving and shipping."

This collaboration underscores how the right RFID technology partner delivers more than just hardware but also the expertise, systems and support that manufacturers need to stay compliant today and future-ready for tomorrow.

1. EPC-compliant refers to meeting GS1's Electronic Product Code (EPC) standards that define how RFID tags carry a unique identifier which can be accurately encoded, read and tracked across global supply chains.

About HAYABUSA (VIETNAM) CO., LTD.

HAYABUSA (VIETNAM) CO., LTD. is a subsidiary of Hayabusa Co., Ltd. (Japan), manufacturing and supplying high-quality fishing gear and related products to countries around the world. The company maintains Japanese standards of quality and precision in all production and supply operations.

About SATO Vietnam Solutions Co., Ltd.

Established in 2012, SATO Vietnam Solutions Co., Ltd. is a subsidiary of SATO Corporation, a global leader in auto-ID and labelling solutions. With offices in Ho Chi Minh City and Hanoi, the company provides end-to-end barcode and RFID labelling systems, software and consumables that help businesses improve efficiency, accuracy and traceability across their operations.For more details, please visit https://satoasiapacific.com/vietnam/.

About SATO

SATO (TOKYO:6287) designs and manufactures hardware, labels and tags and develops software to integrate with third party offerings as automatic identification solutions. These solutions streamline workflows, enabling data capture and visualization for a connected world of productivity, safety, reassurance and sustainability. By giving things a digital identity, SATO helps businesses in retail, manufacturing, food, health care and transport & logistics run smoothly. Founded in 1940, SATO has a presence in 26 countries with a workforce of over 5,900. For the fiscal year ended March 31, 2025, it reported revenues of 154,807 million yen ($1.014 billion*)More information about SATO can be found at www.sato-global.com.*Based on an average exchange rate of 1 USD = 152.62 JPY

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Contact

Thao Hoang ThiSATO Vietnam Solutions Co., Ltd.Phone: +84 (28) 3910-1350

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